Year: 2019

Digital marketing in India started to grab eyeballs from late 2010. With the entry of eCommerce giants like Flipkart, Amazon, and Snapdeal, the digital marketing industry has started to pick up. The industry growth between 2010 and 2018 has been great. According to the latest statistics, the online marketing industry pegged a growth rate of 25% to 40% annually.

Internet Penetration:

Around 450 million people today across India have access to the internet, as India is spreading the wings of the internet to its people, eCommerce and Digital Marketing has become even more important in today’s scenario. India, the 7th largest country in the world for size and 2nd largest in population has a huge base of internet users in today’s times. As the internet costs are going down more and more people will have access to the internet, which means with the help of digital marketing you can showcase your brand to at least 36% of the population.

 

Time spent on Social Media:

India is one of the leading nations when it comes to the time spent on social media. An average person in India today spends at least 3-4 hours on social media platforms such as Facebook, Instagram, and Twitter. With such a large amount of time being spent on the internet, it becomes a massive platform for advertising your brand using digital marketing agencies in India

Fact: India has the world’s largest number of Facebook Users with over 195 million users.

 

Indian Government Efforts for Digital India:

The Indian government in the last few years has been putting a lot of efforts in making Digital India. The government has been promoting a digital mode of getting services, paying through digital payment channels and using digital platforms for all the upcoming new initiatives. Bhim App, UPI, and GST are good examples of how the Indian government is trying to bring most people on the internet.

 

Digital Revolution:

One of the most important factors is the rise of digital media platforms like search engines, social media sites, online portals, blogs, etc. in the past few years, and the rate at which digital media is overtaking a traditional medium of advertising.
You might be aware that many print magazines and newspapers media user base has decreased. If you get into digital marketing before your competitors you will have a head start and that is always great.

 

With the online marketing growing at this pace, it’s the best time to advertise your brand to the world using the online medium and that too at a fraction of the cost of traditional marketing.

Use of technology in our everyday lives is easily acceptable in the forms of mobile phones, computers, and much more. But what we fail to recognize is that technology is even more deep-rooted in our lives then we realize.

Some of the simple and yet most essential technologies that we use in our everyday lives to get by are what we have covered in this article.

• Springs
• Lasers
• Radio
• Electromagnetism
• Radar

Springs

You must be thinking that springs can’t be counted as technology, even though we are literally surrounded by them. Yet they are a simple and sophisticated example of technology. From using your vehicles to the electrical switches, you would be able to use none of them is weren’t for the switches. Many of the beds use the role of springs too to provide comfort for sleeping.

For the purpose of other technology devices to work such as microwave oven, thermostat, and others they all use a little of spring action to get by.

Lasers

As fancy as they sound, their applications are rather simple yet required in many places. Some of the more obvious ones are the laser scanners in your optical drive, which are used to read the data from the surface of DVD.

Not just, in the use of many types of light shows and decorations, laser is used in a major way. This technology is also used for sharp and precision cutting as well. In many medical procedures, advance in laser technology is the sole reason for so many advanced treatments to have been developed.

Radio

The most common and obvious use that you can think of radio technology is the AM/FM that you listen to or the radio transmitter that is used by police and others to broadcast frequencies for communication purposes. What you didn’t know is that radio tech is behind virtually any and all wireless technology such as GPS, tv broadcasts, mobile signals and more.

Other than above the place where you use radio tech most is in your WiFi system. You probably didn’t know that even your cable functions on radio technology despite using a wired cable. Though instead of being transmitted through air, radio signals are transferred via the fiber optic cable installed within cable box.

Electromagnetism

This is something that you probably didn’t think that plays an important role in your day to day lives but you couldn’t be more wrong. We all know the use of magnets in devices such as speakers, fridges and more but electromagnets go even beyond, the very basic example would be the touchscreen of your smartphone.

With the capacitive touchscreen, you have to apply pressure to make it recognize, that electromagnetism. That is not it, its applications are limitless, which we can’t cover all here for obvious reasons.

Radar

Everyone knows what radar is, we all have heard of military having radars to scope incoming airplanes and using of radars to sweep an area for detection purposes. Radar works on the concept of electromagnetic waves and thus electromagnetism only. Thus, it is an example of how one technology can give rise to another altogether new and different technology.

Not just air force, but they are also used in lands to detect landmines and in the sea to detect the wreckage. Radar proves utmost useful in disaster situations.

These were some of the technologies that you didn’t know you were using on a daily basis and yet were essential to you. Let us know if you are intrigued by it and can think of something other as well which a part of your everyday lives is but went unnoticed so far.

There’s no doubt that millions of bloggers and business owners are using WordPress templates for their websites and this is based on WordPress themes in general. So now, if you’re trying to figure out how to design your own WordPress template then this article will guide you through the process. The advantage of WordPress is that it has a beautiful theme system which works amazingly and it is also very easy to use. There is absolutely no need of having any prior knowledge of coding to use WordPress. All you need to understand is the base structure of a theme and how does it work. It is also vital to improve them boosting with some plug-ins.

When you are designing your own WordPress template, the first thing you need to keep in mind is that the theme is essentially a folder made of various files. The list of files includes different elements of WordPress. Some of them are the header, footer, and sidebar. Whenever someone pulls out your website or your blog he/she will automatically pull out all these files together to build up your website. For editing, WordPress does have a built-in theme editor which helps you make changes to various files according to your needs.

The next important thing about designing your very own WordPress template is which file stands for which purpose. Like Footer, the file is to control the bottom part of your page. If you want to make changes to the bottom part or if you want to add a link at the very bottom of your website or blog, the footer file is where you need to make these changes. The header file on the contrary to the footer controls the top section your website or blog. The header file generally contains the navigation bar and other important codes to overall control your website. Other than these you can make changes as you wish to show them on your website. Now if you’re a new one to design a WordPress template then it is wise to start with a template which has all the basic files to start with. It will help you learn and perform well.

On the other hand, if you already have a WordPress template for your website, then it is a good idea to improve it using some plug-ins to make it more attractive. This way you can attract more traffic towards your website and you don’t need to have deep knowledge of coding to pursue it. Here some tips on how to optimize your WordPress template.

• Reduce the WordPress theme file size:

Some WordPress templates do not come with minified CSS or JavaScript files to enhance your website. In that case, you can get rid of the extra characters like extra space or tabs. This process is called minification. There is free JavaScript Compressor available on the internet which can help you in such process.

• Optimize template pictures:

Usually, the images in WordPress webpage are not optimized by the developers. You can easily optimize them by reducing their size which is done with “Save for Web” feature. You can easily find it in Abode Photoshop toolkit. Besides this, you can use the special tool SmushIt, which can easily help you optimize the images without losing the quality. This way you can optimize the logo, stock images, icons headings or the CSS background picture. This optimization is required to improve the value for your readers’ page response time.

There are other ways to improve your WordPress template to represent your website in browser tabs.

• Monitor your plugins:

Before you install any plugin just ask yourself is this plugin necessary?

Plugins are one of the primary causes of WordPress website being slow while loading. The more plugins you keep piling up which are not that useful, the more sluggish your website will become. So keep an eye on which plugins are useful for you and delete the rest to make your website smooth and seamless.

Optimizing your website is no longer just an option. With new updates coming every now and so on search engines which are placing so much importance on page load time, it is necessary for the success of your website to have fast loading web pages. You have to give stress upon every aspect of the website not just only how it looks.

 

App #1: SelfControl

When studying, you sit down and begin to make a mind guide so as to sort out your thoughts. When you’ve quite made your first hub on your mind map, a notification pops on your Facebook page. It’s really hard to ignore! So you look at it and waste an additional couple of minutes as opposed to studying!

To keep away from diversions like this, SelfControl enables you to hinder certain sites for a set period of time. This empowers you to focus completely on your investigations and maintain a strategic distance from sporadically checking social media or your email. Best of all is that once you set up these obstruct, it’s unimaginable for you to get to them to the point when the time you’ve already determined runs out. You can’t simply flick a switch and check them. Regardless of whether you get urgent and erase the application, you won’t have the capacity to get to them before the time you determined. Enjoy and happy studying!

App #2 – CyanogenMod Gallery

Before the presentation of Google Photos, Android’s stock Gallery application was straightforward, natural, and above all, wore a dull theme. Presently it’s an eye-consuming white and organizes cloud matchup regardless of anything else, so if you long for easier days of an exhibition application that just shows photographs, check out CyanogenMod Gallery. It’s a refreshed form of old AOSP gallery application, and it has every one of the highlights you really use with no extra mess.

App #3 – NewPipe for YouTube

A fresh out of the new Material Design YouTube substitution application called NewPipe enables you to open recordings in any outer player, play sound in the background, and download sound or video for neighborhood playback. The best part is that it doesn’t require Google Play Services, which is a major encouragement in case you’re endeavoring to utilize Android without Google.

App #4: Spotify

Free ($10 Premium membership for a month)

Spotify is the ruler of music gushing service. Spotify has grown a considerable measure in a previous couple of years. With the free participation, you’ll need to tune in to promotions on your telephone. You might have the capacity to play your playlists in rearrange mode, yet despite everything you approach the immense list of tunes – more than 20 million. The premium upgrade will net you some cool highlights: no advertisements and the capacity to download tunes for disconnected tuning in. Spotify has an incredible radio component. They keep on working hard at expanding their music revelation region with another curated playlist which includes:

 

Pros:

• Can tune in to playlists in shuffle free of charge
• Access to 20 million melodies
• Download melodies for disconnected tuning in
• Offer music with other companions

 

App #5: Songza

Free ($5 for Club Songza membership per month)

Songza is a standout amongst other applications on any stage for finding music. Songza is accessible on the web, iPhone, and Android. This amazing application conveys playlists from an assortment of sorts. They are curated by industry specialists, including record mark proprietors. The genuine reward of this application lies in the way it tailors the recommended playlists relying upon the season of day and your state of mind. Include the way that Songza never plays sound advertisements while you’re tuning in to a playlist and it turns into a can’t miss. Also, you can sign up to evaluate promotions all together and includes some other flawless highlights.

Pros:

• Available on every platform
• Free interfering with sound advertisements
• Always ensures a curated playlist with an arrangement of strong tunes
• Great for finding new tunes

 

 Ways To Bring Any Team Together With Software

Hightail

Hightail is a record-sharing platform that allows innovative joint effort among groups. Hightail is intended to enable you to deal with a venture from beginning to end.

You can acquire clients on projects, track changes, and accelerate the pace at which your group finishes projects. You can execute administrator level safety efforts to guarantee the protection of particular undertakings.

SugarSync

It brings reinforcement both your documents and your current organizer structure. This guarantees that no matter the gadget you’re getting to your documents, you will dependably know precisely where they are. There is no compelling reason to “recollect” where a report lives on your PC and in your SugarSync condition.

Asana

Asana is usually a cloud platform that empowers the majority of your employees to sign in regardless of where they are, or if they have a wireless association. The dashboard comprises three boards so as to give all of you of the information you require on the given project.

As an entrepreneur, Asana will give you a review of all undertakings presently going ahead in your association. This data is usually on the LHS of the platform dashboard. When you tap on a specific undertaking, the center of the dashboard will enable you to zoom in on the assignments related to the project. The RHS of the dashboard will be significantly more granular. There you can see who is appointed to a specific undertaking and when it is expected.

Podio

Podio is a capable device that enables business people and managers to work for their organizations viably. As a remote group of more than 50 representatives working in more than twelve nations in all possible time zones, devices like Podio make it feasible for us to get everybody moving a similar way.

All administrators need to realize what assignments employees are taking, how workers are spending their work day and can be guaranteed that employees can team up among themselves, regardless of where they are found.

Trello

Trello is an electronic apparatus that enables you to compose your undertakings utilizing cards that are sorted out on a board. You can compose on them, take them off of the wall, and move them around.

Every segment speaks to an alternate piece of the task. You with your group gain ground on a card and move it in all cases. This gives you a chance to see the status of all that you’re dealing with only a brisk look at the board.

Basecamp

Despite the fact that the folks running Basecamp didn’t create the task administration programming classification, they are a standout amongst the most adored programming organizations on the planet. Usually simple to utilize, effective and extremely moderate programming, ideal for small business. Free offer and insignificant expectation to learn and adapt mean you can begin without any problem.

ProofHub

As per its site, with ProofHub you get a lot of alternatives to design everything for your activities and remain more profitable at work. From adding individuals to appointing distinctive parts to them and characterizing’s one for the undertaking, you can do everything with ProofHub.

You usually get a 30,000-foot view on critical occasions with the assistance of local date-book. What’s more, the choice to set conditions on assignments makes it significantly simpler to design your venture exercises.

Disciple turned out cleverer than the Instructor”. The prototype here is analogous to the phrase. You will come across two definitions written below.

What is Artificial Intelligence?

Formal Definition: “Artificial Intelligence (abbreviated as AI and coined by John McCarthy, 1956) is the field of Computer Science that deals with devising machines incorporated with “Human Intelligence”. Human Intelligence refers to the fact a machine is capable of mimicking human behavior more intelligently & efficiently in all domains.”

Fundamental Concept: “In Layman’s term, Artificial Intelligence is nothing but making a machine work like humans. The journey begins like: In the first stage, there’s a simple Bot without a brain. In the second stage human feed it with a brain (coding), in the final stage it’s ready to use with greater efficiency than its creator itself (which is the reason of the beginning phrase). Since the intelligence has incorporated artificially, it is thus called Artificial Intelligence.”

Six trends of Artificial Intelligence to put forth the menace

There’s no doubt that the intuitive AI is the cause of all impetus of profuse industries. It is expected to achieve exponential growth in the coming decades. You must be curious by now to get acquainted with the six popular trends of AI:                          

1. Incorporation with Mobile & Web Apps: No doubt AI is going to be the combat zone for most of the IT firms and business organizations. Who does care to code for something, which is available readymade explicitly? AI integrated apps can leverage:

• Organized System for developers as well as for users: The Intellectual power of AI system better assists the developers and users for overcoming the dilemma of the suitable decision.
• Voice Interface: With the aid of a voice interface, it becomes lucid to control any command.
• Entices Retail Consumers: smart algorithms are proved frontiers to serve more customers.
• Smart Interactions: AI integrated apps will implicitly provide correct solutions by scrutinizing the stats.
• Generates Loyalty: The pattern detecting abilities could be integrated into all E-commerce transactions.

 

2. Outburst in the number of Chatbots: An aggregate of tech giants like Facebook proclaimed tools to raise chatbots for trade. As stated by IBM more than 65% of Generation Y prefers synergy to bots. Big Data Analytics is leading to the first step towards success.
3. An Intelligent swing all around: The discerning convergence of the Internet of Things and AI will rule the world. Ex: Turning camera into the smart camera. Richardson is expecting in the upcoming future all objects will be wirelessly linked to a simulator for a smarter era.
4. Cognitive abilities and Artificial intelligence: AI applications like Cognitive learning, critical data management, deep learning, etc. mitigated Healthcare profoundly. As per Accenture, the healthcare market is going to beat 6.6 billion in the next four years.
5. Supplementary learning: AI provides you with academic experiences and utilizes the same for solving a complex problem in minimal time. Ex: Driverless cars (Toyota using YUI) are to expected in the coming decade.
6. Elevation in the number of Startups: A proliferating figure of startups are utilizing the potentials of AI to fetch more funding. Google, Amazon, Apple are exemplary over intellectual AI startups. Since there are few steps for installation and negligible maintenance cost, IT firms, as well as Startups, are beating their competitors with the aid of AI.

People struggling to understand Artificial Intelligence and its applications will benefit from this blog.