Digital marketing in India started to grab eyeballs from late 2010. With the entry of eCommerce giants like Flipkart, Amazon, and Snapdeal, the digital marketing industry has started to pick up. The industry growth between 2010 and 2018 has been great. According to the latest statistics, the online marketing industry pegged a growth rate of 25% to 40% annually.
Internet Penetration:
Around 450 million people today across India have access to the internet, as India is spreading the wings of the internet to its people, eCommerce and Digital Marketing has become even more important in today’s scenario. India, the 7th largest country in the world for size and 2nd largest in population has a huge base of internet users in today’s times. As the internet costs are going down more and more people will have access to the internet, which means with the help of digital marketing you can showcase your brand to at least 36% of the population.
Time spent on Social Media:
India is one of the leading nations when it comes to the time spent on social media. An average person in India today spends at least 3-4 hours on social media platforms such as Facebook, Instagram, and Twitter. With such a large amount of time being spent on the internet, it becomes a massive platform for advertising your brand using digital marketing agencies in India
Fact: India has the world’s largest number of Facebook Users with over 195 million users.
Indian Government Efforts for Digital India:
The Indian government in the last few years has been putting a lot of efforts in making Digital India. The government has been promoting a digital mode of getting services, paying through digital payment channels and using digital platforms for all the upcoming new initiatives. Bhim App, UPI, and GST are good examples of how the Indian government is trying to bring most people on the internet.
Digital Revolution:
One of the most important factors is the rise of digital media platforms like search engines, social media sites, online portals, blogs, etc. in the past few years, and the rate at which digital media is overtaking a traditional medium of advertising.
You might be aware that many print magazines and newspapers media user base has decreased. If you get into digital marketing before your competitors you will have a head start and that is always great.
With the online marketing growing at this pace, it’s the best time to advertise your brand to the world using the online medium and that too at a fraction of the cost of traditional marketing.