What is Digital Marketing?
The world is rapidly shifting from analogue to digital. ‘Internet’ is the new ‘local market’. Marketing products or services utilizing digital technology like cellular device, display advertising and any other medium for advertisement or promotion of any brand and business is taking place on Internet is known as Digital Marketing.The key forms of digital marketing are SEO, SMO, SEM, SMM, website and blogs.
Significance of Digital Marketing in India
Internet is used for e-commerce, promotions, gathering information, advertisement and other activities. Digital Marketing is very effective and efficient than other forms of marketing in India like:
- Indian market is emerging and shopping trends are also changing. Customers in India are becoming smarter (in technology usage) and need detail information of the product they buying. Newspapers and posters are not exclusive medium anymore for information about products. Digital Marketing aims in engaging customers and let interact with the brands and companies directly. Information can easily be accessed any time and any place they want using digital mediums such as Facebook, YouTube, Forums etc.
- Competition in marketing is increasing in India. World is a global village today, Indian firms are facing stiff competition with international firms in the domestic market. The Promotion and working of companies is changing and they are not dependent solely on conventional mediums (newspapers, magazine, posters etc.) to promote themselves, but exploring the changing trend of internet i.e.Digital Marketing. Digital Marketing creates competitive advantage using social media as its main tools, which has the power to reach millions of people in just a night.
- The market research and surveys were used in India to know the feedback of consumers. Brand Promotion through digital marketing is more affordable than traditional offline marketing methods. It also tracks and monitors the performance and response of product in real time.
Scope of Digital Marketing in India
Digital Marketing is rising in India rapidly. E-commerce success in last 5 years and the 2014 general election campaigns and promotion of different parties showed the potential of digital marketing in India. Over 100 million Facebook accounts are activated today, which is 1/10th of India population and this number is equal to the population of several Europe countries. Thus, these services have enormous scope and can affect opinion in the future.
Development of technology and increasing mobile density and usage of internet and people involvement on internet is good indicator for the future of digital marketing in India. This sector will grow with a steady pace and more players will join in this field everyday making India one of the hubs for digital marketing.