Deadpool has been the most successful movie of this year, why wouldn’t it be, we have been looking at its teasers and trailers since last year. We can’t deny the fact that Hollywood films have been a great source of inspiration for businesses. The marketing campaign for the film Deadpool is one of a kind, funny and catchy at the same time. No wonder the Ryan Reynolds starrer grossed $133 million during its opening weekend in U.S alone, which is more than double its budget of $58 million. Up till 3rd June 2016 it has grossed $363,024,263 (source IMDB)
So what can your business learn and imply from the box office hit Deadpool?
Here are some key strategies that you can imply to influence people.
Find an influencer who is creative and up for any challenge.
At present influencer marketing is turning heads, all the more it has become a vital part of marketing your product or business. Deadpool marketing team’s decision to place Ryan Reynolds in the midst of film’s marketing campaigns paid huge dividends. Those quirky little videos of Deadpool doing bizarre stuff like what he did on thanks giving and how he spent his Halloween night in his own unique way is a an example of how powerful and influential this kind of marketing can be.
Be bold; don’t be afraid to do something new. Yes, there is a possibility that things can go haywire, but if the Deadpool marketing team thought the same way Deadpool wouldn’t have been a big hit. If you think your idea is unique give it a go and don’t be afraid.
One of the billboards of the film featured only emoji’s and letters – A “skull” emoji and a “poo” emoji with an L at the end – while the ads portrayed it was romantic movie. They so smartly portrayed the theme of the film, which is what we can imply in our business marketing strategy.
Use social media to its full potential
The marketing team of Deadpool used social media to its core, hats off of to them for that. People went berserk whenever a new video of Deadpool was posted which made them go viral. The funny images on Instagram and creepy yet immensely funny comments on twitter won everybody’s heart.
Social media is a very powerful platform to boost your business, if you can influence people on Social media with any given resource you have you can also kill your competition like Deadpool killed 3 guys with just 1 bullet.