Keeping in mind every aspect of SEO strategy, link building plays a vital role. If your SEO link building strategy is not up to the mark, your SEO tactics won’t pay dividends. As everybody probably knows a legit link building strategy can immensely boost your website traffic. You can have an engaging website layout, a great social media campaign, although if your links are broken and don’t direct traffic to your website then all the effort and sleepless nights go in vain.
The question that must be hovering over your head is that what is SEO link building?
Despite what many SEO gurus out there would want you to believe, link building remains an integral part of SEO. Honestly, link building takes a lot of determination and time, although it is worth the effort. Forget everything you think you know about link building, just remember it means a lot different now, it has everything to do with marketing your brand, product or your website to a targeted audience with the utmost goal of creating a bond. If you can produce a link out of this relationship, great! Link building has become a staple aspect of your online marketing strategy. Did I mention? That all this moves you up the ladder in Page-rank that goes to your website, which in a way rejuvenates your rankings.
Remember the 2012 Penguin update from Google which took the SEO industry by storm? The mind boggling algorithm update took strict action against spammy websites, which made everyone scratch their head about redoing backlink profiles. And it is almost time that Google will summon the game changing update once again, it will alter the way we do things and congregate our SEO link building strategy.
While there are numerous strategies to choose from, try not to take a shortcut by inculcating shallow content and adding links from robots, that is just wrong on so many levels. Keeping everything simple and sticking to what you know is the name of the game. No doubt shortcuts get you to where you want to be faster, but honesty can keep you where you want to reach for a longer period of time.