Top 10 Effective Off-page SEO techniques that will work in 2019 and beyond

There are nearly 2.1 billion websites with 550 million active blogs in the world as of 2019? All these websites and blogs are competing with each other to secure high ranks.

Thus, it is highly unlikely that a website will rank on the first page. But you are wrong!

If you know how to conduct a comprehensive SEO campaign, then you might see your website or blog on the first page of SERPS (Search engines results page).

SEO here stands for Search engine optimization, where you strategize & execute activities with a focus to rank on major search engines for the keywords in your niche. This will lead to increased visibility, brand awareness, website traffic, conversions, sales & other end goals.

SEO essentially revolves around 2 techniques or factors or activities. 

They are On-page & Off-page SEO

  • On-page SEO techniques– All the activities that are undertaken within the website & directly affects with changes on the website to make these search engines friendly. This includes:
  • Meta tags
  • Sitemaps
  • Keywords
  • URL Structure
  • Keyword Density
  • Image SEO
  • Internal linking
  • Site speed


  • Off-page SEO techniques –All the activities that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search engines. This include:
  • Social Networking Sites
  • Blogging
  • Blog Marketing
  • Forum Marketing
  • Link Baiting
  • Article Submission
  • Answer Questions

10 Effective Off-page SEO techniques

We have shortlisted top 10 Off-page SEO techniques that work. Most of these Off-page SEO techniques should be undertaken for a long time to reap results but do keep in mind the updates and changes to these activities.

List of Off-page SEO techniques:

  • Blogging
  • Guest Blogging
  • Social Media
  • Question & Answers
  • Forums & Blogs Commenting
  • Content Marketing
  • Influencer Marketing
  • Link Baiting
  • Podcasts
  • Reddit
  • Press Release

Now let’s discuss all the above-mentioned activities in detail:


Blogging is good for SEO because it helps with a number of things that are important ranking factors for any website. When you have a blog that’s well-run with updated blog posts that are high quality and on topics relevant to your audience, it can make an enormous difference to how your overall website performs in the search engines like Google and Bing.

Benefits of Blogging for SEO

  • Blogging keeps your website updated
  • A blog keeps helps increase the time spent on your website
  • Blogging helps you target new keywords
  • A blog gives more internal links
  • A quality blog attracts more inbound links
  • A blog helps you connect with your audience

Guest Blogging:


Guest blogging aka guest posting — is the exercise of contributing a blog post to another person’s blog in order to build relationships, exposure, authority, and links.

Benefits of Guest Blogging for SEO

  • Creates a golden backlink
  • Increases traffic to the websites

Social Media:

Off-page SEO is focused on bringing relevant traffic to your website and to giving a chance to the website to convert. Social media aids your SEO campaign and help you create a buzz around your brand.

Question & Answers:

Question & Answers portals are essentially user communities to ask questions & get answers. Anyone can use such platforms to clear their doubts, hitches & also get bits of advice from experienced professionals. You can use this activity to boost your SEO, as these platforms are a form of getting relevant traffic back to your website.

Question & Answers sites

You can explore any of these platforms and according to your interests post questions or answer them to win more traffic to your business site.

Forums & Blogs Commenting

What is a forum?

A forum essentially is an online conversation portal where users from similar interests or forte contribute and grow mutually. These thresholds are used by users to ask questions & get answers, to share their personal view or experience, to discuss topics, & resolve issues.

How does it help in SEO?

These portals can be used to ask questions related to your niche, product or services and get clear understandings on these. You can also answer questions related to your niche, product or service & if you are successful in serving them you can turn them into a follower & later into a customer.


What is Blog commenting?

Blog commenting is an activity of sharing your view, knowledge, problem or standpoint on a blog post or article to a blogger.

How does it help in SEO?

Most of the blog posts allow links to be embedded to your business sites. Any customer that is looking for a particular service, he or she may stumble upon your viewpoint and get curious to click the link and inspect further. This will help you gain customers on your website and eventually convert some of them.

Content Marketing:

What is Content Marketing?

Content Marketing is the marketing technique of creating and dispensing valuable, applicable and reliable information to attract and target a defined audience with the objective of gaining profitable customer action.

What all comes under Content Marketing?

There are a lot of activities that can be used to target relevant traffic through Content Marketing, we have listed down top 10 for you:

  • Blogs
  • White papers
  • EBooks
  • PDF’s
  • Videos
  • Podcasts
  • Checklists
  • Interviews
  • Case studies
  • GIF’s

Quick fact

  • Everyday 1.9+ Billion images & thousands of hours of videos are uploaded.
  • People form a first impression in a mere 50 milliseconds.
  • An estimated 79 percent of internet traffic will be video content by 2018.

Influencer Marketing:

What is Influencer marketing?

This activity helps you market your product, service or message to a larger & loyal group of audience with the help of an influencer (Who has a lot of followers). The benefits of using such an approach are

  • Spread – You will be able to reach a huge active & engaging audience.
  • Trustworthiness – You can easily make them trust you and your product or service.
  • Conversions– You can easily convince them to act and advocate.

How does it work?

Primarily, you need to find the influencers in your niche or industry who are being followed by an active group of followers. Then you need to impress them or pay them to endorse your product, service or message to their followers.

Quick Fact

  • 72% of Millennials make their purchase decision based on the recommendations of an influencer.
  • Facebook and Instagram are the most influential social channel
  • 19% of the consumer’s purchase decision is influenced by YouTube video.


Link Baiting:

What is Link baiting?

Link baiting implicates shaping a timeless content or useful linkable resources that other websites want to reference/link to, without you having to approach them for it. This will help you to increase your inbound links & rank better on the search results for the targeted keywords.

Generating such shareable content will help you to increase brand awareness, expose yourself to a niche audience, build authority, prove expertise and even grow your business.


Types of Link Baiting content:

  • Timeless Content
  • Infographics
  • Case studies, Whitepapers & Ebooks
  • Reviews, How-to’s & Tutorials.
  • Compelling & Emotion provoking or evoking videos.
  • Freebies, Events & Quizzes.
  • Stats, Facts & Figures.


 What is a Podcast?

The word “Podcast” was created in 2004. It is the combination of ‘iPod’ and ‘broadcast’. It’s typically a radio on the Internet where the host chronicles his audio clip on a specific topic or a discussion with a guest speaker and uploads it to platforms that stream podcasts.

How does it help?

Podcast has its own base of active users who engage with it on daily basis and a research showed that nearly 85 per cent of podcast consumers listen to all or most of a podcast.

*Note – This platform is not used to a full potential & not many Influencers are using it. So, if you direct your energies on this platform you can connect faster with your audience & even grow as an influencer on Podcast.

Podcast Platforms

  • Buzzsprout
  • Soundcloud


What is Reddit?

The name Reddit is a contraction of “I read it”. It’s an unrestricted community platform and a combination of social media, news sites and message boards where content is socially curated and promoted by site members through voting. The quality of these contents is basically determined by the upvotes & downvotes. The users on Reddit are known as Redditors.

Here users can post queries, questions, videos, pictures, articles, ideas & links that sparks interest. If you get enough upvotes for your content & end up on the front page of the curation, then you will end up receiving a shit ton of traffic & even help you grow business.

How does it help?

Not much people use Reddit for their Digital marketing strategy but they are missing out on a huge set of audience. Most Reddit users are within 20-40yr olds who use the site as a means to consume daily news and interesting articles. Some of them use it just like a social network, so you have a huge community of untapped audience.

Press Release:

What is Press Release in?

It denotes to a form of communication that reports about an event, product or other happenings related to an industry, company, business or an organization covered by the media, newspaper or popular blogs. Here’s a guide on Press Release

How does it help in SEO?

As Google weighs news above any other content on the internet a Press release helps you in deriving both direct and indirect value to your site. If your press release is unique & valuable then a newspaper, media outlet, or other blogs are more likely to pick it up and garner you a high-value backlink that will help you get noticed on Google. But, it mainly concentrates on generating long-term indirect value through brand visibility, recognition, and a few other direct values through citation, mention, referral traffic and more.


Throughout our experience, while handling different clients we have come across dynamic changes in SEO off-page techniques. Our understanding of the subject allows us to share expert views on tectonic shifts in SEO. We pretty much know that if you do not acclimatize according to these changes in preferences, more likely your SEO campaign will be less beneficial. If you are looking for the Best SEO company in India to help you with your SEO campaign, we can surely help you out.

What is better, SEO or PPC?

It is a never-ending battle but more often than not the prior wins. You might think that I am getting biased already, but in the end, you will agree with me. To understand the elementary difference between the two let’s just define these:

SEO or Search Engine Optimization

According to Google – the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

PPC or Pay per click

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.


The difference to be precise:


As you can see from the screenshot above you can expect to find PPC Ads above the organic results and on the bottom.

By now you would have an idea that SEO requires certain skills or activities to climb Google search results and the PPC is paying for advertisements wherein your products or services show up on Google or any other search engine.


Who should go for SEO?

SEO is a painstaking task and requires persistent planning, strategizing and execution. Not only you require skills but a lot of resources. But, we internet users find the organic search results far more convincing. If it’s not a pop-up shop or a clearance sale, we recommend that you go for SEO. It is a long term commitment, but the results are more realistic and long-lasting. Medium-sized businesses and companies who want to destroy their competition should certainly go for SEO.


Who should go for PPC?

Small businesses across the world work with very less working capitals and more often than not stall because of fewer customers coming in to buy what they have to offer. PPC campaigns can bring in the much-wanted boost to the business temporality. If you have the knack of running the business, then you can surely squeeze out profits from the campaign and start a new one. But because of the fickle nature of user preferences and the market itself, running and relying on PPC campaigns alone can be suicidal.



If you are not familiar with how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire SEO consultants to do the work you. They will charge a monthly or an annual fee.


PPC CPC can range from Rs 0.05 to Rs 100 or more at scale based on relevance and the niche. If you find it difficult to manage your AdWords ad account, you can hire PPC consultants.


This topic has been up for debate for ages now, but if you have to take the advice of an expert, you should definitely spend on SEO first. Investing in SEO will provide you much-needed insight into what your PPC campaign should be. I still believe SEO and PPC are subjective to one’s choice or preference but a long-lasting proposition in SEO is a temptation I cannot resist.

Why shopping carts are getting abandoned on your e-commerce website?

Online shopping adds a new dimension to the global business. Businesses mimicking success of major online shopping websites seldom know what all goes into making a flawless shopping experience. In this blog we will discuss a major setback that almost every online shopping website has to face in their operations. Certainly we will recommend how to go around it and most importantly how to sustain the growth and expansion, once you get a grip of things and contain abandoned shopping carts.


Target audience

There are many types of customers, but generally speaking we can easily categorize them into three broad category

  1. Loyal customers: These kind of customers do not like to take a chance. Their preferences and tastes are absolute and they won’t waver even if you try your level best. So, certainly you can’t do much about these types of customers. They are loyal to their core and believe in the brand and its offerings.
  2. Experimental customers: This type of customers are often open to new stuff. You can easily target them and try to convince them to make a purchase.
  3. Accidental customers: The customer, who won’t judge before buying, maybe because they are new the online environment or perhaps feel that online business is safe. They make purchase because they have heard good things about ecommerce industry.

But, the whole point is to induce sales and make your customer happy. Through a great SEO or SMO campaigns you are able to bring traffic to your website and even if they add a few stuff to the cart, it becomes impossible to make that first sale or break a lull in the middle of the month. So, what to do about frequent abandoned shopping carts?


Are your trust indicators in place?

People are always looking to buy the trending stuff and if you deal in such products, you should be able to convert. But, if you are struggling this checklist might help you keep a check on abandoned shopping carts:


  1. Do you have a privacy policy?
  2. Does your customer know your shipping and delivery process?
  3. What does your customer do, if he doesn’t like what he buys?
  4. What are you payment options?
  5. Will your customer get after sales support if something is broken or damaged?
  6. Does your customer has a channel, where he can communicate before buying?
  7. Are your prices competitive?
  8. Do you have a one page checkout on your website?
  9. Does your customer believe that he is making a right decision, buying from you?
  10. Are you committed to ask for feedbacks and making the purchase process a breeze for your customers?
  11. Does your customer has the right to leave a review for others to see?


Self-introspection and ironing out a few creases can do wonders to abandoned carts. It can really change the way you conduct business. In most of the cases we have handled, we have found some or the other trust indicators were missing, causing the customers to abandon carts. There is nothing more painful than to see the back of your customers, thus, it is advisable to do an audit every now and then. You can easily gather data from webmaster toolsgoogle analytics or any other paid tool that you believe to be helpful.

Creating an e-portal needs loads of attention to detail so as to fulfill customers requirements for which an experienced website development company is required, get in touch with us for more information.

Make Your Search Smart with These 5 Tips

Internet is 26 year old and it decreases the time span of getting knowledge drastically. Earlier there are very few sources of information. Today internet provides information on finger tips on anything like gravitational waves to how to knit a sweater.

But internet has bulk of information on each keyword. To get the specific information we have to read many materials which are not needed by us and also it is time consuming. That is why we tried to help you getting the desired information in just few clicks by using some hacks and transform your ‘just search’ into ‘smart search’.

  1. Unimportant Search Word

Google work on some algorithm and search every page which contain the typed keyword. But it contains unimportant search words also. To remove unimportant words from your search, simply write – (minus) sign before each one. Like if you are interested about reading about movies but don’t want to buy ticket, you can

  1. Using quotation

If you put the words simply like Tackle the problem without quotation marks, the search engine will show the results where ever these words appear in any order on a website and not in typed order.

Using quotation ex. “Tackle the problem”, search engine will get only those results where these words appear in the order you typed them.

  1. Finding alike Websites

If you found something you like and need to search more similar sites then you just type “related:” and then the address of the site, without any spacing. Ex

  1. Searching for a ‘url’ or ‘title’

Many times we want to find specific article or website but we forgot the exact order of keywords. Sometimes we even forgot the whole title but remember the one or two keywords. To find the exact ‘title’ or ‘url’’ you need to just type ‘inurl:’ or ‘intitle:’ and then the keyword

  1. Searching within the website

While surfing internet randomly we might find some article very interesting and want read it more or share it with your friends. The simple and easiest way to finds such type article or any piece of information your desire again is to search within the website. To do this, type the address of the website, then keywords of desired article or blog and it will come instantly.

These tips can really help you out when you are trying to find something and are unable to do so. Our affordable seo services india help you to increase online visibility, get in touch to know more.

Three important things you need to take care when migrating a website

Facing issues with your hosting or just want to revamp an existing website? Migrating a website can be a cumbersome job and thus it is recommended you take certain things in mind to do it successfully. We will give certain pointers that will help you make no mistakes and ensure that the website has comparatively less downtime and has no change in SERP’s ranking.

Choosing a better host

If you are facing problems with the existing hosting provider and want to migrate to a new one or it’s just that your needs have increased overtime, you have to associate with a better hosting provider. Choosing a good hosting company can be a pain as there are so many of them. It’s better if you seek recommendations from friends and other knowledgeable people. You can also put up this question on forums and FAQ websites like Wiki how and Quora. You can also consult a website development firm, they will surely help you in this case. You should investigate certain things before making a decision:

  • Server Reliability: Referring to uptime scores (ideally should be 99.99%)
  • Server Upgrading Options: (Can you upgrade your hosting plan in the future or not?)
  • Multiple Add-on Domains: Is there an option to add a few more websites on the same server?
  • Renewal Cost: Will the cost be affordable or not?
  • Refund Policy: What if you don’t like the server performance? Will they refund?
  • Easy-to-use Hosting Control Panel: An easy to understand C-panel can help in many scenarios.
  • 24/7 Live Chat Support: You can have issued any time, will the hosting company provide round the clock assistance?


Backup your website

It is important to back-up your website once you have made a decision regarding the hosting. You can back-up your files easily using the c-panel of your existing hosting before thinking of migrating a website.

An ideal back-up would follow these steps:

  • Log into cPanel.
  • In the Filessection, click on the Backups
  • Under Full Backup, click Generate/ Download a Full Website Backup.
  • On the next page, select the Home Directoryoption from the Backup Destination drop-down menu.
  • For Email Address, select whether or not you wish to receive an email notification once the backup is complete. (You may also change the notification email address in the provided field if you wish.)
  • Click Generate Backup.


SEO checklist

If your website has undergone SEO modifications and you have generated backlinks for the website, you should keep in mind the following before migrating a website:

  • You should regenerate the xml
  • You should apply txt file making any modifications that are necessary
  • Keep in mind that the permalink should be the same (URL should be the same as the old site or the links that you submitted during your off-page activities will shoe a 404 error)
  • Also make sure that your Meta titleMeta descriptions, and keywords are in place for every page.
  • You will also have to regenerate your SSL certifications and reapply.
  • Once you have made on-page modifications it is necessary to re-index the website once through webmaster tools.
  • Do a rank check after 8-10 hours when the migration has been done.
  • It’s best to test the website speed at the same time. A significant decrease in website load time can increase your website’s performance.

If you follow these steps, you will certainly benefit and the cumbersome job of migrating a website can be scaled down easily without making any alterations in your SEO. If you fail to chalk out a plan and execute it, you will have various issues. So plan in advance and go through the whole process meticulously. You can also consult a website development firm, they will surely help you in this case.

How to Protect Your Site From Google Penalties?

Back in February of 2011, Google released a major update to its search results ranking algorithm known as Google Panda Update. The significant algorithm update aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. As of today, Google released 28 panda algorithm update and the last one (Panda 4.2) was July 17, 2015. you can read about all Google algorithm update from Moz Google Algorithm Change History Timeline.


If you run a website or blog and want your site stick to the top of Google’s search result, Here are some tips to Protect Your Site From Google Penalties. Alternatively, you can read Google’s Quality Guidelines.

1.) Audit your Links Monthly.

Start by running your backlinks and getting a baseline. If you find links from spam or low-quality sites, why not email the site and request for the link to be removed? If you do, document this! Keep track of everyone you’ve emailed and when. You may need this information if you DO get penalized and have to file a reconsideration request. There are a number of SEO tools you can use to monitor your backlinks. Pick your favorite and don’t forget to do this every month!

2.) Link Ratios:

What to Monitor, and Why they Matter. When Google talks about Earned vs Unearned links, one of the ways they can algorithmic-ally monitor these numbers is by looking at ratios. Here are some of the ratios that I always look for when monitoring a site’s health:

•Link Type: Image vs Text vs Mentions
• Link Location: Paragraph vs Link List vs In Content vs Sidebar vs Header
•Domain Theme: Business vs Computers vs Reference vs Portals vs News
• Site Type: General vs Blog vs CMS vs Link Directory vs Social Network
• Sitewide Ratio
• Deep Links Ratio

3.) Watch your Webmaster Tools account.

Watching the links that Google displays in your account can help you find problematic links that Google is acknowledging are crawled in part of how your site is ranked. Keeping tabs on these links will help you to quickly identify low quality or negative links.
Perhaps Google bot is having trouble accessing your site, or something went wrong with your server and there are numerous crawl or page errors.
Monitoring your webmaster account for your site’s health will make sure you address and minimize potential problems BEFORE they become penalties or result in a loss of rankings or traffic.

4.) Create Google Analytics Alerts.

By creating Intelligence Events Alerts, you can have Google Analytics notify you if your traffic has decreased or if something has changed. Here are some alerts that a client should set up for their websites:

• 10% Traffic Drop
• Bounce Rate increases by more than 5%
• Google Organic Traffic decreased by more than 5% Sometimes a small drop is an indication of problems, so the site has to be reviewed before they result in penalties or major traffic loss.

5.) Avoid Shortcut Methods.

A lot of SEO experts claim that they have a short cut method (Usually they keep it secret from their client) to rank higher on SERP.
Shortcut method may work on a very short-term basis, But there’s a risk involved in tricky shortcut method.
The problem occurs when Google’s spider finish analyzing your website and find the tricky method that you/your expert implemented to dodge google.
The only way to get rid of it and get your rank back is if you find your SEO expert did or doing any Shortcut Method on your website, abandon the expert and clean your content.

6.) Anchor Text Diversity.

The question of Anchor Text Diversity is heavily debated. In the past, experts believed that Anchor Text Optimized Backlinks is the key to dominate in the search rank. Again, Anchor Text Optimized Backlinks doesn’t look Natural Link Profile to user or Google.

Today Anchor Text Diversifying for the link is a must. Since Google uses Latent semantic indexing, you don’t have to worry much about anchor text. Use a mix of brand, domain, webmaster name, and keywords as anchor text more often.

Finally, remember to stay ethical and creative with your link building. Let quality content and superior user experience drive your creative link building strategy. Stay away from these penalties by taking these steps.

How digital marketing is lot like marriage: The Indian Perspective

So marriage is considered one of the biggest commitment in this world. Being there for your partner at every point in their life. No matter what phase they are going through in their life you just have to be there for them, that’s marriage. Now marriages are of two types in India. One arranged that is your parents or your relatives or some matchmaking website or application fixes you up with your future partner and second is love marriage where you select who you are going to marry or spend your life with.

Digital marketing is also like marriage, you are in a committed relationship with your client. Now marriage is also of two types, one, when somebody fixes you up with your client, may be a common business partner or an online application or a website and second where you chase your client or your client directly contacts you. But the biggest thing you have to follow in marriage and marketing is that you have to stay true to your better half or it is never going to work.

It takes time to understand each other

Everything takes time like in a marriage you need time to understand the likes and dislike of your partner similarly in marketing you need time to understand the exact liking and disliking of your client. When you have the complete knowledge about it then only you can meet the exact requirements of your client which would mean the growth in the business for both. It is all about the time.

Compromises need to be made

Compromise is the key for a solid relationship you need to respect each other’s opinions and choices. Egos cannot come in between because it will ruin everything that you would have worked for in the past. The Best way is to listen to each other and work out the best possible solution. Because after all you just need to find the solution it doesn’t matter who was the provider

Divorce hurts in both marriage or marketing

Divorce can be a hurtful affair in both scenarios. When you lose a client its disadvantageous for both, the marketing agency loses money while the client loses time because now if they pass on their project to other agency it will take more time, obviously the new agency would also take time to understand the project and the scenarios surrounding it which in turn will make the client lose hope and money. But if one partner feels that the latter is not trying hard enough and is also not trying to understand their problems or scenarios, they should move on. Sticking in that relationship longer is not beneficial for anyone.


Digital marketing and marriage both takes a lot of courage, hard work and dedication. Both partners need to work for the betterment of their relationship. Also, you just need to stand through the hard times because once the hard time is over both the partners will benefit from the partnership. The key for a better relationship is communication, if you communicate well enough your partnership will gear towards a better future.

Four reasons that will make you invest in online marketing for your business

Digital marketing in India started to grab eyeballs from late 2010. With the entry of eCommerce giants like Flipkart, Amazon, and Snapdeal, the digital marketing industry has started to pick up. The industry growth between 2010 and 2018 has been great. According to the latest statistics, the online marketing industry pegged a growth rate of 25% to 40% annually.

Internet Penetration:

Around 450 million people today across India have access to the internet, as India is spreading the wings of the internet to its people, eCommerce and Digital Marketing has become even more important in today’s scenario. India, the 7th largest country in the world for size and 2nd largest in population has a huge base of internet users in today’s times. As the internet costs are going down more and more people will have access to the internet, which means with the help of digital marketing you can showcase your brand to at least 36% of the population.


Time spent on Social Media:

India is one of the leading nations when it comes to the time spent on social media. An average person in India today spends at least 3-4 hours on social media platforms such as Facebook, Instagram, and Twitter. With such a large amount of time being spent on the internet, it becomes a massive platform for advertising your brand using digital marketing agencies in India

Fact: India has the world’s largest number of Facebook Users with over 195 million users.


Indian Government Efforts for Digital India:

The Indian government in the last few years has been putting a lot of efforts in making Digital India. The government has been promoting a digital mode of getting services, paying through digital payment channels and using digital platforms for all the upcoming new initiatives. Bhim App, UPI, and GST are good examples of how the Indian government is trying to bring most people on the internet.


Digital Revolution:

One of the most important factors is the rise of digital media platforms like search engines, social media sites, online portals, blogs, etc. in the past few years, and the rate at which digital media is overtaking a traditional medium of advertising.
You might be aware that many print magazines and newspapers media user base has decreased. If you get into digital marketing before your competitors you will have a head start and that is always great.


With the online marketing growing at this pace, it’s the best time to advertise your brand to the world using the online medium and that too at a fraction of the cost of traditional marketing.

5 surprising ways in which we use technology on a daily basis

Use of technology in our everyday lives is easily acceptable in the forms of mobile phones, computers, and much more. But what we fail to recognize is that technology is even more deep-rooted in our lives then we realize.

Some of the simple and yet most essential technologies that we use in our everyday lives to get by are what we have covered in this article.

  • Springs
  • Lasers
  • Radio
  • Electromagnetism
  • Radar


You must be thinking that springs can’t be counted as technology, even though we are literally surrounded by them. Yet they are a simple and sophisticated example of technology. From using your vehicles to the electrical switches, you would be able to use none of them is weren’t for the switches. Many of the beds use the role of springs too to provide comfort for sleeping.

For the purpose of other technology devices to work such as microwave oven, thermostat, and others they all use a little of spring action to get by.


As fancy as they sound, their applications are rather simple yet required in many places. Some of the more obvious ones are the laser scanners in your optical drive, which are used to read the data from the surface of DVD.

Not just, in the use of many types of light shows and decorations, laser is used in a major way. This technology is also used for sharp and precision cutting as well. In many medical procedures, advance in laser technology is the sole reason for so many advanced treatments to have been developed.


The most common and obvious use that you can think of radio technology is the AM/FM that you listen to or the radio transmitter that is used by police and others to broadcast frequencies for communication purposes. What you didn’t know is that radio tech is behind virtually any and all wireless technology such as GPS, tv broadcasts, mobile signals and more.

Other than above the place where you use radio tech most is in your WiFi system. You probably didn’t know that even your cable functions on radio technology despite using a wired cable. Though instead of being transmitted through air, radio signals are transferred via the fiber optic cable installed within cable box.


This is something that you probably didn’t think that plays an important role in your day to day lives but you couldn’t be more wrong. We all know the use of magnets in devices such as speakers, fridges and more but electromagnets go even beyond, the very basic example would be the touchscreen of your smartphone.

With the capacitive touchscreen, you have to apply pressure to make it recognize, that electromagnetism. That is not it, its applications are limitless, which we can’t cover all here for obvious reasons.


Everyone knows what radar is, we all have heard of military having radars to scope incoming airplanes and using of radars to sweep an area for detection purposes. Radar works on the concept of electromagnetic waves and thus electromagnetism only. Thus, it is an example of how one technology can give rise to another altogether new and different technology.

Not just air force, but they are also used in lands to detect landmines and in the sea to detect the wreckage. Radar proves utmost useful in disaster situations.

These were some of the technologies that you didn’t know you were using on a daily basis and yet were essential to you. Let us know if you are intrigued by it and can think of something other as well which a part of your everyday lives is but went unnoticed so far.

How To Build Your Own Website Template?

There’s no doubt that millions of bloggers and business owners are using WordPress templates for their websites and this is based on WordPress themes in general. So now, if you’re trying to figure out how to design your own WordPress template then this article will guide you through the process. The advantage of WordPress is that it has a beautiful theme system which works amazingly and it is also very easy to use. There is absolutely no need of having any prior knowledge of coding to use WordPress. All you need to understand is the base structure of a theme and how does it work. It is also vital to improve them boosting with some plug-ins.

When you are designing your own WordPress template, the first thing you need to keep in mind is that the theme is essentially a folder made of various files. The list of files includes different elements of WordPress. Some of them are the header, footer, and sidebar. Whenever someone pulls out your website or your blog he/she will automatically pull out all these files together to build up your website. For editing, WordPress does have a built-in theme editor which helps you make changes to various files according to your needs.

The next important thing about designing your very own WordPress template is which file stands for which purpose. Like Footer, the file is to control the bottom part of your page. If you want to make changes to the bottom part or if you want to add a link at the very bottom of your website or blog, the footer file is where you need to make these changes. The header file on the contrary to the footer controls the top section your website or blog. The header file generally contains the navigation bar and other important codes to overall control your website. Other than these you can make changes as you wish to show them on your website. Now if you’re a new one to design a WordPress template then it is wise to start with a template which has all the basic files to start with. It will help you learn and perform well.

On the other hand, if you already have a WordPress template for your website, then it is a good idea to improve it using some plug-ins to make it more attractive. This way you can attract more traffic towards your website and you don’t need to have deep knowledge of coding to pursue it. Here some tips on how to optimize your WordPress template.

  • Reduce the WordPress theme file size:

Some WordPress templates do not come with minified CSS or JavaScript files to enhance your website. In that case, you can get rid of the extra characters like extra space or tabs. This process is called minification. There is free JavaScript Compressor available on the internet which can help you in such process.

  • Optimize template pictures:

Usually, the images in WordPress webpage are not optimized by the developers. You can easily optimize them by reducing their size which is done with “Save for Web” feature. You can easily find it in Abode Photoshop toolkit. Besides this, you can use the special tool SmushIt, which can easily help you optimize the images without losing the quality. This way you can optimize the logo, stock images, icons headings or the CSS background picture. This optimization is required to improve the value for your readers’ page response time.

There are other ways to improve your WordPress template to represent your website in browser tabs.

  • Monitor your plugins:

Before you install any plugin just ask yourself is this plugin necessary?

Plugins are one of the primary causes of WordPress website being slow while loading. The more plugins you keep piling up which are not that useful, the more sluggish your website will become. So keep an eye on which plugins are useful for you and delete the rest to make your website smooth and seamless.

Optimizing your website is no longer just an option. With new updates coming every now and so on search engines which are placing so much importance on page load time, it is necessary for the success of your website to have fast loading web pages. You have to give stress upon every aspect of the website not just only how it looks.


5 Amazing Apps You Wouldn’t Want To Miss in 2018

App #1: SelfControl

When studying, you sit down and begin to make a mind guide so as to sort out your thoughts. When you’ve quite made your first hub on your mind map, a notification pops on your Facebook page. It’s really hard to ignore! So you look at it and waste an additional couple of minutes as opposed to studying!

To keep away from diversions like this, SelfControl enables you to hinder certain sites for a set period of time. This empowers you to focus completely on your investigations and maintain a strategic distance from sporadically checking social media or your email. Best of all is that once you set up these obstruct, it’s unimaginable for you to get to them to the point when the time you’ve already determined runs out. You can’t simply flick a switch and check them. Regardless of whether you get urgent and erase the application, you won’t have the capacity to get to them before the time you determined. Enjoy and happy studying!

App #2 – CyanogenMod Gallery

Before the presentation of Google Photos, Android’s stock Gallery application was straightforward, natural, and above all, wore a dull theme. Presently it’s an eye-consuming white and organizes cloud matchup regardless of anything else, so if you long for easier days of an exhibition application that just shows photographs, check out CyanogenMod Gallery. It’s a refreshed form of old AOSP gallery application, and it has every one of the highlights you really use with no extra mess.

App #3 – NewPipe for YouTube

A fresh out of the new Material Design YouTube substitution application called NewPipe enables you to open recordings in any outer player, play sound in the background, and download sound or video for neighborhood playback. The best part is that it doesn’t require Google Play Services, which is a major encouragement in case you’re endeavoring to utilize Android without Google.

App #4: Spotify

Free ($10 Premium membership for a month)

Spotify is the ruler of music gushing service. Spotify has grown a considerable measure in a previous couple of years. With the free participation, you’ll need to tune in to promotions on your telephone. You might have the capacity to play your playlists in rearrange mode, yet despite everything you approach the immense list of tunes – more than 20 million. The premium upgrade will net you some cool highlights: no advertisements and the capacity to download tunes for disconnected tuning in. Spotify has an incredible radio component. They keep on working hard at expanding their music revelation region with another curated playlist which includes:



  • Can tune in to playlists in shuffle free of charge
  • Access to 20 million melodies
  • Download melodies for disconnected tuning in
  • Offer music with other companions


App #5: Songza

Free ($5 for Club Songza membership per month)

Songza is a standout amongst other applications on any stage for finding music. Songza is accessible on the web, iPhone, and Android. This amazing application conveys playlists from an assortment of sorts. They are curated by industry specialists, including record mark proprietors. The genuine reward of this application lies in the way it tailors the recommended playlists relying upon the season of day and your state of mind. Include the way that Songza never plays sound advertisements while you’re tuning in to a playlist and it turns into a can’t miss. Also, you can sign up to evaluate promotions all together and includes some other flawless highlights.


  • Available on every platform
  • Free interfering with sound advertisements
  • Always ensures a curated playlist with an arrangement of strong tunes
  • Great for finding new tunes


 Ways To Bring Any Team Together With Software


Hightail is a record-sharing platform that allows innovative joint effort among groups. Hightail is intended to enable you to deal with a venture from beginning to end.

You can acquire clients on projects, track changes, and accelerate the pace at which your group finishes projects. You can execute administrator level safety efforts to guarantee the protection of particular undertakings.


It brings reinforcement both your documents and your current organizer structure. This guarantees that no matter the gadget you’re getting to your documents, you will dependably know precisely where they are. There is no compelling reason to “recollect” where a report lives on your PC and in your SugarSync condition.


Asana is usually a cloud platform that empowers the majority of your employees to sign in regardless of where they are, or if they have a wireless association. The dashboard comprises three boards so as to give all of you of the information you require on the given project.

As an entrepreneur, Asana will give you a review of all undertakings presently going ahead in your association. This data is usually on the LHS of the platform dashboard. When you tap on a specific undertaking, the center of the dashboard will enable you to zoom in on the assignments related to the project. The RHS of the dashboard will be significantly more granular. There you can see who is appointed to a specific undertaking and when it is expected.


Podio is a capable device that enables business people and managers to work for their organizations viably. As a remote group of more than 50 representatives working in more than twelve nations in all possible time zones, devices like Podio make it feasible for us to get everybody moving a similar way.

All administrators need to realize what assignments employees are taking, how workers are spending their work day and can be guaranteed that employees can team up among themselves, regardless of where they are found.


Trello is an electronic apparatus that enables you to compose your undertakings utilizing cards that are sorted out on a board. You can compose on them, take them off of the wall, and move them around.

Every segment speaks to an alternate piece of the task. You with your group gain ground on a card and move it in all cases. This gives you a chance to see the status of all that you’re dealing with only a brisk look at the board.


Despite the fact that the folks running Basecamp didn’t create the task administration programming classification, they are a standout amongst the most adored programming organizations on the planet. Usually simple to utilize, effective and extremely moderate programming, ideal for small business. Free offer and insignificant expectation to learn and adapt mean you can begin without any problem.


As per its site, with ProofHub you get a lot of alternatives to design everything for your activities and remain more profitable at work. From adding individuals to appointing distinctive parts to them and characterizing’s one for the undertaking, you can do everything with ProofHub.

You usually get a 30,000-foot view on critical occasions with the assistance of local date-book. What’s more, the choice to set conditions on assignments makes it significantly simpler to design your venture exercises.

6 Trends in Astounding Artificial Intelligence applications

Disciple turned out cleverer than the Instructor”. The prototype here is analogous to the phrase. You will come across two definitions written below.

What is Artificial Intelligence?

Formal Definition: “Artificial Intelligence (abbreviated as AI and coined by John McCarthy, 1956) is the field of Computer Science that deals with devising machines incorporated with “Human Intelligence”. Human Intelligence refers to the fact a machine is capable of mimicking human behavior more intelligently & efficiently in all domains.”

Fundamental Concept: “In Layman’s term, Artificial Intelligence is nothing but making a machine work like humans. The journey begins like: In the first stage, there’s a simple Bot without a brain. In the second stage human feed it with a brain (coding), in the final stage it’s ready to use with greater efficiency than its creator itself (which is the reason of the beginning phrase). Since the intelligence has incorporated artificially, it is thus called Artificial Intelligence.

Six trends of Artificial Intelligence to put forth the menace

There’s no doubt that the intuitive AI is the cause of all impetus of profuse industries. It is expected to achieve exponential growth in the coming decades. You must be curious by now to get acquainted with the six popular trends of AI:                          

  1. Incorporation with Mobile & Web Apps: No doubt AI is going to be the combat zone for most of the IT firms and business organizations. Who does care to code for something, which is available readymade explicitly? AI integrated apps can leverage:
  • Organized System for developers as well as for users: The Intellectual power of AI system better assists the developers and users for overcoming the dilemma of the suitable decision.
  • Voice Interface: With the aid of a voice interface, it becomes lucid to control any command.
  • Entices Retail Consumers: smart algorithms are proved frontiers to serve more customers.
  • Smart Interactions: AI integrated apps will implicitly provide correct solutions by scrutinizing the stats.
  • Generates Loyalty: The pattern detecting abilities could be integrated into all E-commerce transactions.


  1. Outburst in the number of Chatbots: An aggregate of tech giants like Facebook proclaimed tools to raise chatbots for trade. As stated by IBM more than 65% of Generation Y prefers synergy to bots. Big Data Analytics is leading to the first step towards success.
  2. An Intelligent swing all around: The discerning convergence of the Internet of Things and AI will rule the world. Ex: Turning camera into the smart camera. Richardson is expecting in the upcoming future all objects will be wirelessly linked to a simulator for a smarter era.
  3. Cognitive abilities and Artificial intelligence: AI applications like Cognitive learning, critical data management, deep learning, etc. mitigated Healthcare profoundly. As per Accenture, the healthcare market is going to beat 6.6 billion in the next four years.
  4. Supplementary learning: AI provides you with academic experiences and utilizes the same for solving a complex problem in minimal time. Ex: Driverless cars (Toyota using YUI) are to expected in the coming decade.
  5. Elevation in the number of Startups: A proliferating figure of startups are utilizing the potentials of AI to fetch more funding. Google, Amazon, Apple are exemplary over intellectual AI startups. Since there are few steps for installation and negligible maintenance cost, IT firms, as well as Startups, are beating their competitors with the aid of AI.

People struggling to understand Artificial Intelligence and its applications will benefit from this blog.

5 Ways to boost your smartphone performance

The biggest craze of today’s world, Smartphones, which defines today’s growing generation along with advanced technology. No matter from which age group you belong, if you are a teen or an old man, Smartphones fascinates each and every one.

When you get a brand new Smartphone for yourself the starting days or months goes by using it is so smooth. But with the passage of time with the increase in usage, the newly bought phone starts to deteriorate. Eventually, the slow working, not so good functioning Smartphone makes us disappointed and we wish it to work as it was when we had bought it new.

We all know that with the continuing usage of an electronic device leads to the downfall of the gadget. But with certain tips and suggestions that you can carry on to keep your smartphone as new as it was before, during the time it was bought.

There are some basic things that one can easily follow in order to keep your Smartphone execution to stay practically tantamount. We are here with some five different ways to help you restore your Smartphone to new.

Steps to boost your Smartphone performance:


  • Keep your software updated:- The most common notification that we tend to ignore every time it pops up. Updating your phone software system helps to keep your phone to run smoothly as it contains bugs and updates that help in fixing your phone system. Not only just that keeping your apps updated will also help in the smooth run of the phone.
  • Uninstall the apps that are not in use:- More the junk, more is the damage. Keeping many unnecessary apps stocked up in the storage will cause unwanted damage to your phone system. These apps use up your storage and even system resources if they are running any tasks in the background.
  • The clean outer shell of your phone regularly:- Cleaning up your storage and system helps in getting rid of many unwanted files and viruses. Not only just the inside of the phone needs cleaning but also the outer areas of the phone also need regular cleaning with a small cloth or degreaser.
  • Reduce animation:- In case your phone is slow in operating the task then consider turning off animations that appear throughout the operating system. For example, it will be a better choice to use a static wallpaper in place of a live one.
  • Purchase a case and screen defender:- It is presumably one of the most basic things one can do. By doing this you can save your phone from not falling out off your hand and breaking the display.

Nowadays people are getting defined with the type of Smartphones they are using. Also, on the other hand, it won’t look good to handle an outdated phone. So in order to keep your Smartphone away from the common damages and problems, it is recommended to follow these steps.

Phones are the most needed thing in is daily life and when they get damages or slow down it affects us adversely. So boost Smartphone performance by optimizing it using these simple steps.

5 Retirement struggles nobody talks about

Every person has to go through retirement. There comes an age when you have to give up on your job. Some people stay at home afterward. While others start some other business. There are different ages in different departments for the retirement of a worker. The average bracket is 55-65 years. After this age, the department respectfully asks the worker to leave the job. For some people, this is very heartbreaking. Especially for those who are sole earners of their families. They have to face many difficulties. People do talk about pension and after retirement aid. But nobody mentions the struggles faced by a worker after retirement. This is not all about the financial problem. But a person has to fight mentally too. There are some problems tackled after retirement. It is wise to have a retirement plan ready well before the day comes.


Mental ache

A person who has worked half of his life in a particular department. It feels very sad and heartbroken to leave that place for good. For those who are habitual of continuous working are then unable to go through this process. Although they get the pension that daily routine is demolished. And this hurts a lot. Some people undergo depression while sitting idle at home. This is the real loss of life.


Increasing inflation

As inflation is increasing day by day one has to work throughout the life. Those who are sole earner of their families. Still, work after their retirement. It is very difficult to find a new job after retirement. There are some physical and mental factors. The companies prefer the is why they have to struggle hard to get through this. This is the main obstacle to retirement. They have to struggle to get the things done.


Insufficient pension

It is very difficult to manage in a specified pension. The pension is mostly half of the pay. This makes it hard to meet the ends. This affects the person’s mental capacity. He is always worried about managing the expenses. This makes him mentally and physically ill. According to the retired workers, this is the main difficulty. Basically, the sole earners have to live from hand to mouth. This makes them physically and mentally weak. Those who have served for almost half of their life really take it to heart. It is recommended to have a foolproof retirement plan well within your service period.


Increasing tax

The amount of pension remains the same but the tax keeps on increasing. This makes it very difficult to handle. For a person who is already 60 years old. Very difficult to find a new job with a handsome salary. All the tax and bills make the times harder. Moreover, these tax are also deducted from the pension. All of these worsen the situation.


No retirement plans

For those who don’t pay attention to their retirement face a lot of problems. They don’t have any savings done for the future. So, when the retirement approaches they have nothing to spend. While doing the job one should think about retirement plans. Maybe investing in a retirement policy make sit better. There should be a backup after your job is done.

It’s always better to have a retirement plan way before the day comes. Do take some time about and think about this issue.

Digital Marketing: All the Things You Need to Know About it!

Digital marketing a phenomenon in the present era. Every Businessperson wants to invest their time and money into digital marketing, but why? Why does everyone who owns a business wants to invest online? Is it because of the amount of investment is less or the returns are more? These types of question would definitely arise in your mind when you would think of investing in online business. Now we will explain it to your or moreover break it down for you, why online marketing or business is more fruitful than conventional marketing.

Conventional marketing surely attracts more customers in less time, but it is not everyone’s cup of tea. To get into conventional marketing the amount of moolah you need to spend is much more than digital marketing. Now let us all be frank about the fact that conventional marketing is practically not a good or correct solution, yes there are many plus points about conventional marketing but there are more negatives about conventional marketing. We are not here to bash about conventional marketing but rather here to tell you about the pros of digital marketing.

The best thing about online marketing is that it has an instant feedback system unlike any other type of marketing. If you put something up on social media channel, you would get instant feedback and you would know that if people like it or not. If not you can start with something new the very next moment and if people love it you can continue with it or make improvements in it.  Now by “it” we mean a graphical post about your product or service, a survey or your views on any topic. That is the power of social media and you can reach more people with positive feedback.

The more content you generate the far you go, online marketing is all about letting people know about what you do and the only way people will start to recognize you is through Google. If your company were in the first page of Google, then your target audience would definitely know about you, online marketing is letting your target audience know about you and not everyone. The only way to let your target audience know about your company is by curating more and more content, inserting related keywords and coming in the first page of Google.

Why you should invest your money and time on online business?

In the current times, online business has suddenly started to boom and is the best thing to showcase your products and apart from selling your products one can also display the information related to his/her business. You can easily create a website or there are many website development agencies who will do the job for you. However, the main question that comes to one’s mind is why they should invest their time and money into online business. We bring to you our opinion on why you should invest in online business.

Equal Competition: The best thing about online business is that every company big or small stands equally, rather than money the thing that matters is the content in your website and the keywords embedded in the content. Also above everything is the quality, if the quality of your products or information is good, you will be in the high grounds regardless of your financial status or the size of your store.
“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.”

Investment: The investment put into a conventional business in comparison to online business is very large. For instance, buying or renting a physical property is more than creating a website and in addition, the cost spent on marketing your physical property is more than marketing your website and as the great Warren Buffet said, “You don’t have to be a genius to invest well”.
Dependency: If you are a smart business person you would have invested in online business and marketing. So the current scenario shows that those who already have a physical store have started to realize that being online is very important for their business but it is not the same for online business owners, if you are selling online, you wouldn’t feel the need for a physical store.
Feedback: The feedback from an online business is instant but on the other hand, there is no feedback system for conventional business. There are very many tools for keeping track of the traffic, sales and many more things for online business. “The most important thing for a business is the feedback”.
Spectrum: Online business has a very broad spectrum and one can easily target a larger audience. Many things can be done through online marketing in order to reach a wide spectrum of people and statistics have shown that targeting an international audience increases your products value in the domestic market.
Above were some of the points on why one should invest in online business through our perspective. If you are looking to start your own online venture do contact the best branding consultants in India. Also, subscribe to our website for more interesting blogs. Press the bell icon and receive notifications.

How to develop a website out of thin air and make it into a business?

An online business can be fruitful and the most satisfying business you can ever imagine. The leading businesses today are online giants like Google, Alibaba, Amazon and more. In this blog, we will share our views on how one can develop a website and make it into a full-time business.

 A domain name

“Names aren’t just coathooks, they’re coats. They’re the first thing anyone knows about you.”      Nick Harkaway

Giving your business a name is a first and foremost thing. A good domain name can be beneficial in the future. So, choose wisely. Choose a name that explains your business in a nutshell even before the customer enters your website. He or she should know from the Google search results after reading the Meta description what the website is all about. If you are able to do so, half the battle is won.

Website platform & content

There are so many platforms to choose from that you get spoiled for choice. But that doesn’t mean all are compatible with the nature of your business. Let’s list out website platforms according to the use:

  1. Blog platforms: If you want to attract users by posting incredible content, then you can start a blog. The best platforms are as follows:


  • WordPress
  • Joomla
  • Weebly
  • Wix
  • Yola


According to the work you want to put in the list is written in descending order of complexity. WordPress websites are easy to start but if you want a above average look and feel, you will have to shell out some money or spend some time. On the other hand Yola is free and pretty easy to use. But if you take into consideration, the marketing part of the blog, you should consider WordPress and Joomla. These are old platforms with a lot of bug fixes and updates. They also have thousands of free plugins to help you start a website with virtually no investment required. Let us share an example: Planet24


  1. E-commerce platforms: Looking to foray into the online retail business then you must know that there are many platforms to work with. We have developed various websites, but we always see to it the platform has the capabilities to deliver what the client is looking after. If the client is looking for a CMS based website, then we suggest:


Want a more secure website than open source frameworks?

You can certainly find a developer or an agency that can create a website on PHP Frameworks. The best technologies to work on would be:

These frameworks offer a high level of customization and security. Large eCommerce websites are built on these platforms.

    3. Marketing the website

After getting through with the website development, it is time to market the website in the best possible way. You have to engage in on-page SEO and off page SEO. Then you must consider Social media optimization. After you get desired traffic, you can hope to monetize by introducing Google AdSense or selling display options on your website or blog. If you have a retail business, link building and continuous Social media optimization can really reap benefits. Later on, you can associate and even go for affiliate marketing.

The topic is so vast, that is nearly impossible to write down everything, but we will take this forward in our upcoming blogs. Till then it’s a pen down for today.

Entrepreneurs and Horses: The same type but different make

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”  

                                                                            Mark Twain

Entrepreneurs:  The new breed of people that are emerging in our society. Basically, we are that set of people who like to do things in a different way. It is funny that I would use the word “Breed” in my first line, funny because I am going to make a conversion between horses and entrepreneurs. Now you may think it as stupid, but if you think carefully there are many striking similarities between entrepreneurs and the four-legged majestic creatures. There are types of horses and entrepreneurs which we will compare.

Soldier Horse

Soldier Horses are those horses that were used in wars by the soldiers (obviously). Fortunately, these types of horses are no longer there but these kinds of people are still there. If you are from this planet, you would have seen these horses in films and TV shows, where they show wars from the previous era and if you would have noticed these horses somehow end up being dead. There are entrepreneurs that are like those soldier horses who have the capabilities to rise and shine but fail to do so because they are afraid of taking that long blind run and usually give up on their dreams while fighting with their inner demons.

Cart Pulling Horse

The second category is those horses that pull carts of fruits and vegetables. These are the people who are born to be entrepreneurs and have the required skill set but are too afraid to quit their job and think beyond a monotonous daily routine and a fixed salary. These people prefer to work for someone than pursuing their dreams just because they have no confidence in themselves. They want to break free but their inhibitions, background, and circumstances pull them back to the old mundane life. But if these workhorses decide to do what they want to, then nobody can stop them.

Race Horse

The third category is the racehorse that strives and works hard to win the race each and every time it enters a race track. Irrelevant of the result, they give their hundred percent time and again. If they lose the race, they try again and if victory comes along the way, train for the next big race. That is the life of a true entrepreneur that actually follows their dream and tries to make it true; irrelevant of what life offers them in each and every stage. They work hard day in and day out and also learn from the mistakes they have made in the past and try not to repeat them in the future again. The “Stallionpreneurs” , the majestic and passionate people who make this world a competitive, progressive and a fun place to live in.

The leisure horse

The special category of entrepreneurs that run their own startup in weekends and work for someone else the rest five days, these people are always going to quit their job to follow their dreams but unfortunately, their salary pulls them down from making that climb to reach the zenith they deserve and can achieve. Good Luck to you people!!

Well, these are the types of horses, oh sorry! Entrepreneurs that exist in this world. You have to decide which one are you if you run a business or wanting to run a business of your own. In the end, we would just like to say make that leap of faith, because that leap is going to take you places, places you have never been before.

How do rich people make a buying decision and why?

Some say rich make irrational buying decisions. Companies catering to the masses and unsuccessful marketing campaign managers will tell you that, but don’t believe them for one second. A rich person has a perfectly rational buying decision and to let you know, there is a method to all this madness. People developing a brand market strategy will tell you otherwise. They are as rational as a commoner. They know that what they are looking for can be found in a mass manufactured product, but somehow they want to buy far expensive products. Why is that?

This happens because for a very particular reason called “Emotions”. The rich relate more to emotions and thus take emotional decisions. They relate to an ideal and believe that somehow the brand or product they choose resonate with their innermost desires.

There is the reassurance of self-esteem and confidence


A rich and successful person longs for self-esteem and confidence because he or she feeds off it. Thus the buying decision should satisfy not just one or two prerequisites. It is not enough for them that the product is made used premium raw materials or has good quality. For them, the product should be unique and timeless. It should evoke emotions of trust and confidence when being worn or used. For instance, if a Business tycoon wears a Burberry suit that suit should make him feel on top of the world. He should be able to brag about it and most importantly it should give him the confidence to do so.

Authenticity, truth, and self-identity

It is not uncommon to hear rich people telling the story of their latest purchase. More often than not you will listen to them telling why they love a brand more than any other? What they are actually propounding is that the out of all the brand stories, the one they are speaking about relates to them the most. “Every brand has a story and a history“. This story makes them authentic and infuses trust amongst its customers. The customer knows that whatever the brand is offering has a long history behind it. They also believe that whatever that brand is writing about the product is 100% truth. They buy such expensive products to find self-worth and identity. They want to be associated with luxury brands and announce to the world that they have made it big and are here to stay.


A lot of rich people buy uber expensive watches. One such company that meets their demands is Ulysse Nardin. A watch manufacturer since 1823, the company has been manufacturing extremely accurate gold and diamond studded watches for sea explorers. These days ultra-rich people are buying these watches because of their rich heritage and brand identity. People who are explorers at heart or are adventure seekers, do relate to this luxury watch brand.


Brand marketing strategy has a huge impact

Luxury brands around the world spend millions of dollars to promote their products in the most sophisticated and subtle ways. They can’t be too loud because they will drive away interested customers. Brands around the world that deal in uber expensive products may follow any of the following strategies:


  1. Selling their brand ethos
  2. Making it special and exclusive
  3. Establish an emotional connection
  4. Customized experience


When these brands make products accessible to a few, it generally increases the demand. Thus brand marketing strategy makes a huge difference in creating an experience rather than just selling.

Some brands go a long way to prove that their brand has the essence. Like this handbag manufacturer Hermes.

Customers waited for 6 years before they could buy this bag.


Thus a culmination of all the mentioned facts and many more aspects of human behavior goes into a buying decision of a rich person.

3 ways to promote your website even if you don’t have money

The world wide web is a hunting ground for businesses big and small. It is the most even competition, you will ever face. Even a small company can torpedo bigger companies if they market themselves online in the right manner. Today, we will share the three most important aspects of marketing that are virtually free and will help you market your website even if you are struggling with the budget. Let’s begin without further ado.

Emergence of Quora

If you want to know what people are looking for within your industry there is no better place than Quora. Not only you will get to know what people are searching for, but you have the power to answer their questions and drive traffic to your website. You can answer specific questions in a blog or tweak your website content according to the trending topics to make your website more informative.

Be more social

You should create content in different formats (text, video, audio) and endorse them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content. When using this tactic to make sure you only put part of your content on social media and make the readers track back to your website by providing a link. You will spend some time in devising a social media plan of action, apart from the time spend, social media is actually free to use. If you are extremely busy, you can hire a social media marketing firm in India to keep you abreast of all the updates.


Forums are the way to go!

Google for forums within your industry and reply to questions. Within your forum response add a signature that carries a link to your website. The better response you give; the more traffic you will get.

These are the best ways to market your website when you can’t spend any money on marketing.

Nine ways to get the best results out of a Digital Marketing agency in India

Nowadays the whole world is online and everyone who just believed in selling via a physical store is now coming online with their websites and marketing it via a digitally marketing agency. So if you are thinking of advertising your brand online by either building a website or marketing it online or both here are few Do’s And Don’ts for you to follow:


1. Suggest ideas that you feel are intriguing:

If you find something on the web or on the streets that you find interesting to share it with your marketing agency and we will tell you if its good or not. We don’t know everything; if you would share your thoughts with us we would be able to get a proper idea of what you need exactly and will be able to deliver you better results

2. Provide content on a timely basis :

If you are getting a website developed or getting your website SEO friendly please provide the content and if you don’t have the content tell us we have content marketing people who would write it for you for a very little amount and if we tell you that the content you provided is not good kindly believe us if we are saying that because we want to earn some extra bucks FYI the money that we earn from content in comparison to the marketing fees its peanuts. We only want the best for your website.

3. If you sell products provide good photographs:

If you want an e-commerce website provide good quality photographs of your product clicked from a professional camera by a professional cameraman. Bad photos not only ruin the look and feel of the website, but customers also bounce the moment they see a bad photograph. Don’t believe us remember the last time you bought a thing online which had an OK photo.
Plus bad photos cannot help the agency in creating beautiful or attractive banners for your website. Again thinking about what’s good for your website.

4. Provide reference if you want some specific thing to be done:

If you see something good on a website and you want to apply that stuff on your website don’t just say “I want something like this”. First show us the reference website or page then we would see the platform the website is built on after that if it is possible we would definitely do it. We always do what can be done in fact we also sometimes do things that cannot be done. It depends on the resources available.

5. Meet with us

Meet us on a regular basis so we can show what the update is on a weekly or a monthly basis is. Everything cannot be explained over the phone something’s is explained better when face to face and believe it or not we very much like our clients


1. If you are getting a website developed don’t expect it to be perfect in one go :

Website development and designing is a process that at least takes a month to be perfect because there will be things that you like but won’t look good on the website. Even after the website is up and running there still be minor tweaks and addition that will keep happening over time.

2. Don’t expect great website traffic for three months :

You have developed a website but no one knows that it exists on the internet unless you are a big brand. This is where Search engine optimization steps in; we try to bring up your position on Google. But it takes the time of at least three months to show Google that you exist many things have to be done like creating backlinks and many more off the page and on page activities. So keep a little bit of patience and stick with us for at least three to six months and we promise to deliver the best results.

3. We don’t promise sales we only promise traffic :

We can only bring people to your website and the rest depends on the quality of your product. Understand it like this, we are bringing 100 to 200 people to your shop daily the rest is up to them if they want to purchase it or not. So never expect that search engine optimization means 100% conversion rates

4. Don’t delay the payments :

Please don’t delay the payments because we are not bringing any delay to your work, we are doing everything on a timely basis. So kindly pay us on time because we also have to pay salary to our employees on a timely basis that is when they will bring 100% productivity to your work.


So please believe in us because we know what does it takes to create a huge brand name by branding and the way to it. Be with us and we promise to take your brand to a whole new level.

How we can improve our ranking in search engine?

It feels very proud when you finally see your website show up in Google. It might be during a search for the exact name of your business, but hey, it’s still an accomplishment. If you aren’t ranked at the top spot for a keyword or at least on the first page your chances of being seen are slim to none. That’s why people are always looking for ways to increase search engine ranking results: because they know they’re losing traffic if they’re not visible.

Without a first page result or a presence in the search engines, you’re losing traffic. And without traffic, you’re losing visitors. And without visitors, you’re losing money.

So here are some ways to improve your website ranking on Google.

1.) Check your Site Speed.

Google’s page ranking methods are increasingly based on improving user experience. Faster load times for the pages on your website area easier for bots to crawl, as well as more beneficial for your users. You can use one of the following tools to measure how fast your site is loading and get an idea of how to improve load times.

2.) Monitor Organic Traffic Conversions.

If you’re working on your search engine optimization, you’ve probably set your site up with Google Analytics. If you haven’t yet, learn how to set it up as you should be using it as soon as possible. With this tool, you can track conversions and sign-ups on your website. A higher website ranking on Google will give you more traffic to stat converting.

3.) Be consistent.

Neither Google nor Bing like inconsistent listings of your business online, and inconsistency can negatively your impact presence. That is why you want to be consistent when you list your business details like the exact wording of your business name, physical address, and phone number across all websites. Use the same details on your site, on your social media profiles, and on local directories or review sites.

4.) Go mobile.

Think about this: There are over 1 million more mobile devices activated every day across the world than there are babies born. Everyone knows that mobile is the future now. And that is even more true for local business, whose customers are often on the move and looking for you on their devices. In case you don’t have a mobile presence yet, you need to get up to speed.

5.) Another Detail about Mobile.

Mobile sites have a few special considerations. If you’re using a content management system with a preset template, that template might even include a mobile-friendly version. These templates are great for a beginner to develop with, but their ease of use is built upon a mountain of code. These templates ease to use for the developers but lengthen page load times. Consult with a professional web designer to tighten code and optimize your website for mobile users to improve your ranking on Google.

6.) Description of Tags.

As Google has changed their search algorithms over the years, description tags have slightly fallen in importance. Whereas in the past, these description tags could be filled with keywords and pop to the top of search engine result pages, they now serve the purpose of drawing users into your page. Description tags should be written to give credibility to your company, to show what services or deals you offer, or to call the user to action on your page.

7.) Improve Site Architecture.

Good site architecture means organizing all of your pages and information in the most logical way. As a simple guideline, it should take no more than three clicks to get to the deepest part of your site. This helps you in two ways. If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops. Don’t think that a buying customer is going to want your product so bad they will look hard for it. Everything should be easy to find on your website.

8.) Choose a URL and Stick with It.

Strictly speaking, domain age isn’t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing. When you change your URL, all existing links to your site may be broken, without proper redirects. Also, a URL change means that your site will have to be re-indexed or crawled by Google and you may lose your current Search Engine Ranking on Google.

9.) Understand the technical SEO.

The change, which can happen when you make your pages mobile friendly is enormous. But it may not be sustained until you understand and optimize the technical aspect of your site. Technical SEO is critical to the future success of your site. Improving your mobile search rankings is not as difficult as you might think. If you do it right, your site is supposed to attract more mobile users especially those who use search engines to look for information.

So, want your site to reach the top like the great Burj Khalifa? Then next time try these steps for making your site reach a maximum number of users by getting it in top of the google search engine. Good Luck!

No Age bar to start a ‘Start-Up’

“Don’t worry about failure; you only have to be right once.”  –Drew Houston, Dropbox Co-Founder and CEO

21st century is witnessing, people are not job seekers anymore, but they are becoming job creators. If you observe and look closely, every industry and sector under the sky is transforming. Start-ups are leading the path. The idea of working for oneself and doing things unconventionally is the basis of Start-up’s today. Start-up is an evolving enterprise rapidly gripping every corner of the world. These small businesses have latent talent and potential to target the global market with their innovative products, functions and services.

What is the right age and qualifications for starting a Start-up?

There is no age barrier in this sector. Even people without any degree can also become an entrepreneur. World have many entrepreneurs and Start-up’s companies who did not even complete their college degree.

At an early stage start-up need funding, to develop or innovate a new product. If there product is promising they can easily attract Venture or Angel investor. Nowadays, banks are also investing in start-ups. Funding is not as easy or hard as it seems. But the confidence, belief and faith on oneself are the fuels to move ahead.

At present there are many college students that are becoming entrepreneurs. We waste time in thinking, but there are people who start working. A person who starts early has the maximum probability to reach the pinnacle.

These startups are the engines of global growth and we though that we would share stories of 5 of the most interesting start-up’s according to us.

Bio Metrix:

This small company is manufacturing a wearable sensor device that can tracks athlete’s ‘training and recovery’ known as BioMx. Bio Metrix founded by two former athletes from Duke University. Their start-up is financed by a team of industry professional and university physiology researchers. Biomx aims to measure and record the athlete’s body functions during practice and rehab. The goal is simple just to help athletes have an injury free career and most importantly knowledge of their own body functions. This knowledge allows them to cut down recovery time and optimize the training by bettering the rehabilitation process and monitoring fatigue, resulting in accentuated performance.

Video link:

Eighty Nine Robotics

They have devoted their valuable time in manufacturing a Wi-Fi enabled drone called ‘Rook’. It is designed to monitor home or office from anywhere. It is controlled remotely, using a smart phone application. A high definition camera is inbuilt, which can stream video in real time on your phone.

Video Link:

MISFIT Juicery:

The Georgetown University student founded MISFIT Juicery start-up with an aim to fight the food waste. They use tasteful but aesthetically unappealing fruits and vegetables in its juice products. It makes cold pressed juices with peculiarly shaped, sized and colored. They brand their product as an everyday drink and their goal is to expand the concept of food products and consumer goods.

Video Link:

Slice Capital:

They allow individuals to invest in small business. Basically they are mobile based equity crowd funding start-up. It was founded by business and computer science student of the University of Pennsylvania.  It aims to stand apart from conventional industry by allowing unlicensed investors to buy and sell shares of private companies. They are planning to bring down its current investment of $500and allowing people to invest their smaller amount in startups. The company is being triedby legal counsel to assure they are under the recent SEC crowd funding rules and planning their public launch.

Video Link:

Cociel Food:

It helps independent growers and producers of Latin America to export their products in international market. Cociel food offers tropical flavoured sauces from Costa Rica, a smoked banana steak sauce and a mango hot sauce. It is founded by Babson students and aims to eventually become a certified B-corporation. They also aim to spend a percentage of their sales to help and establish sustainable sourcing practices throughout Latin America.

Click to visit their website:

These start-up stories are thought provoking and truly motivational. If you have come across similar start-up’s you can share information about them in the comment section. We will surely research and write about them in our upcoming blogs. We support these start-up by telling their story our way and making people aware, share so that they get their share of recognition.

If you are looking to open a startup, you can take advantage of our Business Consultation  Services.

Five technological breakthroughs brought on by the new NVidia Pascal architecture

Almost a decade ago, NVIDIA introduced the G80 GPU and The NVIDIA CUDA parallel computing platform for the use of GPUs to accelerate computationally-intensive workloads.

Today, NVIDIA Tesla GPUs are used by Datacentres to speed up HPC and Big Data applications, while also enabling leading-edge Artificial Intelligence (AI) and Deep Learning systems.

NVIDIA, after months of speculations and anticipation, finally announced the next generation of GeForce Video Cards, the GeForce 1000 series. Powered by the new Pascal architecture, NVIDIA is claiming that the 1000 series will set a new high bar for performance. The 1000s will offer a collection of new features which will set it apart from its predecessors. The first two high-end cards, GTX 1080 and GTX 1070, will be the straightforward successors of the 900 series cards, GTX 980 and 970, respectively.

The GTX 1080 and The GTX 1070 are both powered by the Pascal architecture. As their Website claims, the NVIDIA Pascal architecture came up with five technological breakthroughs.


The New Pascal GPU is the world’s largest FinFET chip ever built, with 150 billion transistors built on bleeding edge 16-nanometre FinFET fabrication technology. It is engineered to give the best energy while delivering the fastest performance for workloads with near infinite computing needs.


The Pascal compute architecture transforms a computer into a supercomputer that delivers unprecedented performance. It delivers over 5 Teraflops of double precision performance for HPC workloads. Pascal-powered systems provide over 12xleap in neural network training performance compared to the current GPU architectures.


The NVIDIA NVLink high speed bidirectional interconnect could be integrated, thanks to the new Pascal architecture. As more multi-GPU systems are being deployed at different levels, from workstations to supercomputers, servers, to solve bigger and complex problems. Multiple groups of multi-GPU Systems are being interconnected using InfiniBand and 100 GB Ethernet to form much larger and powerful systems.

This NVIDIA NV Link high speed bidirectional interconnect is designed to scale various applications across multiple GPUs while delivering a 5x acceleration in interconnect bandwidth compared to today’s best-in-class solution.


The Pascal architecture unifies the processor and data into a single package which helps to deliver unprecedented efficiency in computing. The Tesla P100 is the world’s first GPU architecture to support HBM2 memory. The  HBM2 memory provides considerable space savings compared to traditional GDDR5 as the HBM2 memory is stacked memory and is located on the same physical package as the GPU. The CoWos (Chip-on-Wafer-on-Substrate)along with HBM2 provides a 3xboost or three times the memory bandwidth of the Maxwell GM200 GPU(GTX900 series).


The ability of a machine to learn and make decisions on its own is the holy grail of computing. Highly sophisticated deep neural networks are needed to process massive amounts of data. In 2012,it took 2000 CPUs(16000 CPU Cores) for Google Brain(Google’s Deep Learning Project)to recognize cats by watching movies on YouTube. But Around the same time, a study showed that 12 NVIDIA GPUs could deliver the deep learning performance of 2000 CPUs.

It is now widely recognized within academia and industry that GPUs are the state of the art in training deep neural networks and NVIDIA is at the forefront.

The new Tesla P100 also includes features that increase the performance for deep learning. Like the Maxwell GPU architecture, the Pascal GP100 GPU also includes support for 16-bit storage and arithmetic. The Tesla P100 with its 3584 processing cores delivers over 21 TFLOPS of the FP16 processing power of Deep Learning applications. The high-speed NVLink interconnect significantly increases the available performance to 170 TFLOPS/sec for training highly complex multilayered DNNs.