“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
The main focus of every content strategy is towards planning creation and delivery of appropriate content for marketing purposes. A well devised content strategy will observe high level vision that shows the path for forthcoming content development that is to be delivered against a specific business objective. We at Digital24 believe that content is the king of digital marketing, nothing can go past content in this current marketing phase. Planning and process of content needs to be very clearly thought after to gain the desired level reach through content.
Without a proper content strategy one may find himself directionless and lost and at the same time it will be confusing for the customers as well which will have negative implications on your business.
Content research and analysis
Content research and analysis is another vital part of digital strategy. During the research phase we are we try uncover your brand’s core values and strengths. You will get a picture of what your company is capable of doing and what it is not capable of doing.
Content research and analysis is divided into two major parts:
- Customer research and analysis
- Competitor research analysis
while doing customer research we look to understand customer’s needs and wants. Through the data we are able to see a pattern and understand which type of content strategy will suit them the most. Understanding one’s limitations and capability is really important and that is the main purpose of this research phase.
Competitor research is most important aspect; it helps us to understand what the customers are doing due to which they are at an advantage. If you want to surpass your competitor you have to find their strengths and weaknesses. It is imperative to understand the competitors brand ethics, distinctive selling propositions and how they are treating their customers. These little information comes in really handy in the long run. If you know on what ground your competitors are lacking you can use that to your advantage.
Have you ever wondered why you’re ongoing online marketing strategy is not performing as expected?
A forward thinking Content Marketing strategy can really turn the tables around.
Content Marketing in Nutshell
As the existing marketing channels are losing penetration, Content Marketing can really amp up your engagement, conversions and eventually sales.
“Content marketing is the gap between what brands produce and what consumers actually want.”
Content marketing allows you to be focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content Marketing is used by big brands like P&G, Microsoft & Cisco. You will be astonished to know that even a store with a single owner can also benefit from this branch of digital marketing. Simply put, this strategy works for big and small business alike because you are providing useful relevant content using all the channels and platforms available in your scope.
Why Content marketing is used?
Content marketing allows you the liberty to retain customers and that too at low cost. Though majorly these are the three main reasons to deploy a content marketing strategy:
- Invite sales
- Cost effectiveness
- Customer engagement & loyalty
Online marketing is incomplete without great content
There are so many ways to reach your potential clients but none can be successfully deployed without great content.
- Social media marketing: Content marketing strategy paves the way for a successful social media strategy.
- SEO: Search engines award businesses that publish quality, consistent content.
- PR: Successful PR strategies sensitizes readers about issues they care about.
- PPC: For PPC to work, you need attractive content behind it.
- Content strategy: what content will convert is one of the branches of content marketing strategies.
More qualified leads
One thing to love about content marketing is that it generates qualified leads. Have you ever noticed high bounce rates on your website?
This happens because the visitor to your website does not get the information he was looking for. This happens because of ruthless postings without having a Content Marketing strategy in place. Imagine your visitors knowing beforehand what’s in store for them on your website or application. The content was the past, the present and the future of any form of marketing. You simply cannot do away without churning out useful content.
Engage with one of the best Content marketing company in India. Years of experience, quality content, tangible results and leads is what you get when you associate with us. Don’t waste valuable time, money and efforts on obsolete marketing techniques that promise so much but delivers too little.