It feels very proud when you finally see your website show up in Google. It might be during a search for the exact name of your business, but hey, it’s still an accomplishment. If you aren’t ranked at the top spot for a keyword or at least on the first page your chances of being seen are slim to none. That’s why people are always looking for ways to increase search engine ranking results: because they know they’re losing traffic if they’re not visible.
Without a first page result or a presence in the search engines, you’re losing traffic. And without traffic, you’re losing visitors. And without visitors, you’re losing money.
Google’s page ranking methods are increasingly based on improving user experience. Faster load times for the pages on your website area easier for bots to crawl, as well as more beneficial for your users. You can use one of the following tools to measure how fast your site is loading and get an idea of how to improve load times.
If you’re working on your search engine optimization, you’ve probably set your site up with Google Analytics. If you haven’t yet, learn how to set it up as you should be using it as soon as possible. With this tool, you can track conversions and sign-ups on your website. A higher website ranking on Google will give you more traffic to stat converting.
Neither Google nor Bing like inconsistent listings of your business online, and inconsistency can negatively your impact presence. That is why you want to be consistent when you list your business details like the exact wording of your business name, physical address, and phone number across all websites. Use the same details on your site, on your social media profiles, and on local directories or review sites.
Think about this: There are over 1 million more mobile devices activated every day across the world than there are babies born. Everyone knows that mobile is the future now. And that is even more true for local business, whose customers are often on the move and looking for you on their devices. In case you don’t have a mobile presence yet, you need to get up to speed.
Mobile sites have a few special considerations. If you’re using a content management system with a preset template, that template might even include a mobile-friendly version. These templates are great for a beginner to develop with, but their ease of use is built upon a mountain of code. These templates ease to use for the developers but lengthen page load times. Consult with a professional web designer to tighten code and optimize your website for mobile users to improve your ranking on Google.
As Google has changed their search algorithms over the years, description tags have slightly fallen in importance. Whereas in the past, these description tags could be filled with keywords and pop to the top of search engine result pages, they now serve the purpose of drawing users into your page. Description tags should be written to give credibility to your company, to show what services or deals you offer, or to call the user to action on your page.
Good site architecture means organizing all of your pages and information in the most logical way. As a simple guideline, it should take no more than three clicks to get to the deepest part of your site. This helps you in two ways. If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops. Don’t think that a buying customer is going to want your product so bad they will look hard for it. Everything should be easy to find on your website.
Strictly speaking, domain age isn’t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing. When you change your URL, all existing links to your site may be broken, without proper redirects. Also, a URL change means that your site will have to be re-indexed or crawled by Google and you may lose your current Search Engine Ranking on Google.
The change, which can happen when you make your pages mobile friendly is enormous. But it may not be sustained until you understand and optimize the technical aspect of your site. Technical SEO is critical to the future success of your site. Improving your mobile search rankings is not as difficult as you might think. If you do it right, your site is supposed to attract more mobile users especially those who use search engines to look for information.
So, want your site to reach the top like the great Burj Khalifa? Then next time try these steps for making your site reach a maximum number of users by getting it in top of the google search engine. Good Luck!