How does it influence your brand’s Facebook marketing?
The much-awaited Audience Optimization from Facebook is here which an organic targeting tool which helps businesses and marketers reach their audiences and grasps the interests of people engaging on their posts. It will also help in Facebook marketing and reach the right audience.
It will actually reach people who are looking for it
Well for those who don’t know one of the features of Audience optimization is the Preferred Audience. What this feature does is that it allows you to add interest tags on content to help Facebook reach an audience with the topics that are most likely to interest them. These tags take into consideration the priority of topics which are likely to engage them, and then they are served accordingly.
How does it help your Facebook marketing?
This is where your creativity will come in; if you devote time in exploring the trending interest tags and experiment a bit with different tags you will get a better understanding of which tags bring back the most engagement. This will surely help boost Facebook marketing
It won’t reach the people who have nothing to do with your business
The second feature of Audience Optimization is the Audience Restrictions feature which enables you to select which type of audience would not find your content engaging, based on language, location, gender, and age. This feature is a veteran on Facebook, and now it is used in tandem with Facebook’s Preferred Audience option. It suggests how important a feature it is to have as it defines the basis on which the taste and preferences of people will be engaged.
How does it help you?
By eliminating audiences, you will be able to focus on a set group of people. This feature is rewarding when utilized for understanding the effect of your marketing campaigns according to the targeted audience, instead of the whole public at once, so you can actually make better content decisions in the near future.
This feature is a boon for Businesses and Facebook marketing in this era of cut-throat competition, as it will help businesses to take a step in the right direction by directly targeting the audience for which they actually started their business.