“The best marketing doesn’t feel like marketing.”
Tom Fishburne, Marketoonist
Online marketing is important in today’s context because it aligns itself with customers’ needs perfectly. Customer behavior has changed with the advent of internet. They look up to the internet as a friend, consultant, advisor and a decision making tool. Internet marketing allows you to build relations with customers and prospects through regular, low-cost bespoke communication, reflecting the move away from old-fashioned marketing.
This kind of marketing enables you to open up business anywhere, anytime and more importantly reach customers according to your business goals. Online marketing gives you flexibility in operations. Now you don’t have to worry about staffing or paying them for overtime. You can run an online store 24/7 and more importantly your customers can browse through your online store at any time and place orders when it is convenient for them.
Online marketing has the power to overcome distances. You can run an online business at multiple locations without being physically present there. With the help of localization, you can hope to reach and sell your products. Online marketing can aid you there as well. The plethora of data available these days can be analyzed and a plan can be formulated for execution.
Cost of services
Compared to traditional marketing online marketing is way cheaper. You cannot take credit away from the former though. In the contemporary world, where there are so many start-ups online marketing suits better. The most important aspect of this marketing is “feedback”. Be it social media marketing, search engine optimization or search engine marketing, you are sure to get feedbacks from targeted customers. Regular feedbacks helps improve and tweak strategies. This feedback is almost absent in traditional marketing and if there is a way to get these, it is very costly affair.