Portfolio

Business Revamp for Global Gadgets

The Opportunity

Global Gadgets is the leading Indian importer of Dyson Bladeless Fans Cool, Cool & Hot, Dyson Vacuum Cleaners, Air Purifiers; Marshall Speakers from the U.K; Beats Headphones and other premium lifestyle gadgets for the last 19 years. They had a successful business operation through physical selling and they wanted a company that could establish them online.

The Challenge

Global Gadgets had a website but was not doing well. The major issues they faced were:

  • Poor website design
  • On page SEO was absent
  • Poorly run AdWords campaigns
  • No social media engagement
  • No content marketing strategy
  • Product pages lacked information
  • Keyword Rankings took a hit
  • Cart abandonment issues
  • No newsletter campaigns
  • No bulk SMS retargeting

OurĀ Approach

Gave the website a premium UI/UX

  • Impressive banners and category pages
  • Social sharing and linking
  • On page SEO was conducted
  • Category and product pages were improved
  • Sitemap, Robots.txt, Google analytics, Google Remarketing code was implemented

In a highly competitive keyword environment, we were able to boost visibility across a range of common search terms

 

Social media engagement was amplified as well.

 

Website: www.globalgadgets.co.in

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