Content Strategy
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett
The main focus of every content strategy is towards planning the creation and delivery of appropriate content for marketing purposes. A well-devised content strategy will observe high-level vision that shows the path for forthcoming content development that is to be delivered against a specific business objective. We at Digital24 believe that content is the king of digital marketing, nothing can go past content in this current marketing phase. Planning and process of content need to be very clearly thought after to gain the desired level reach through content.
Without a proper content strategy, one may find himself directionless and lost and at the same time, it will be confusing for the customers as well which will have negative implications on your business.
Content research and analysis
Content research and analysis is another vital part of digital strategy. During the research phase, we are we try to uncover your brand’s core values and strengths. You will get a picture of what your company is capable of doing and what it is not capable of doing.
Content research and analysis is divided into two major parts:
- Customer research and analysis
- Competitor research analysis
Customer research
while doing customer research we look to understand customer’s needs and wants. Through the data, we are able to see a pattern and understand which type of content strategy will suit them the most. Understanding one’s limitations and capability are really important and that is the main purpose of this research phase.
Competitor research
Competitor research is most important aspect; it helps us to understand what the customers are doing due to which they are at an advantage. If you want to surpass your competitor you have to find their strengths and weaknesses. It is imperative to understand the competitors brand ethics, distinctive selling propositions and how they are treating their customers. This little information comes in really handy in the long run. If you know on what ground your competitors are lacking you can use that to your advantage.