Digital marketing includes all marketing efforts that usually uses an electronic device and the internet. Businesses around the world leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing is making use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Usually, these tactics include Search engine optimization, Social media optimization, Search engine marketing (PPC), Email Marketing, Online PR, Affiliate marketing, Marketplace SEO and more.
Top digital marketers like Digital 24 have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.