Global Gadgets Home

Global Gadgets is one of the leading Indian importers of all Nespresso Coffee Machines and Nespresso Coffee Capsules in about 25 flavors; Dyson Bladeless Fans Cool, Cool & Hot, Dyson Vacuum Cleaners, Air Purifiers; Marshal Speakers from the U.K; Beats Headphones and other premium lifestyle gadgets for the last 19 years. They had a successful business operation through physical selling and they wanted a company that could establish them online.

Client: Global Gadgets

Category: Website Development, SEO, SMO, PPC, Press, Offline

Date: April 2017

The Challenge

Global Gadgets had a website but was not doing well. The major issues faced were:
• Poor website design

• On page SEO was absent

• Poorly run AdWords campaigns

• No social media engagement

• No content marketing strategy

• Product pages lacked information

• Keyword Rankings took a hit

• Cart abandonment issues

• No newsletter campaigns

• No bulk SMS retargeting

The Approach

The approach was simple, we started with basics and carried out activities in phase wise manner:

• Gave the website a premium UI/UX

• Impressive banners and category pages

• Social sharing and linking

• On page SEO was conducted

• Keyword analysis was conducted

• Category and product pages were improved

• Sitemap, Robots.txt, Google analytics, Google remarketing code were implemented

• Started with off page SEO and allied activities

• Made SEO friendly URL’s

• Created various brand pages to attract traffic

The Result

In a highly competitive keyword environment, we were able to boost visibility across a range of common search terms

70% of 230 keywords ranking high on SERPS

Aesthetically pleasing social media posts

Clean crisp flyers and print solutions

Website development

Website design

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