Often it happens that when you are doing a mistake you hardly notice that you are going down the wrong road. The same happens when you are creating content for Search engine optimization and not optimizing it to full potential. Before posting any content you should ask yourself that are you most certain that you create genuine content for your startup on a regular basis or not? More importantly, the question you need to ask yourself is that do you optimize it for search?
If you’re not doing the latter for every piece of content you so fervently create, then you’re going to miss out on precious, viable source of traffic in the long run. You need to understand that content is the heart of SEO and more so is the need of the hour.
In this blog, I’m going to share with you five simple hacks to optimize content you create for Search engine optimization.
- Pick carefully a Keyword Phrase to Optimize Each and Every Piece of Content You Create
This one should be obvious as mentioned in the heading, but just in case it isn’t…a solid keyword research for every phase of your online marketing, including your content, will play a significant role in your SEO strategy’s triumph.
All you need to do is choose a keyword phrase to optimize every piece of content you create. You don’t have to produce SEO-focused content where the whole piece is heavily optimized filled with keywords. But be sure to choose at least one main keyword phrase. It seems to be a basic aspect but it helps out a lot to optimize your content.
- It is imperative that you fill out the title, description, and keyword fields while posting
This is a mistake that most people make, what they are not aware of is that how grave a mistake they are committing. Every website you submit content to will have some common fields. They’ll ask for a title, description, and keywords or tags. It is an absolute necessity that you fill these fields with optimized data. This step is essential to ensure that people can find your content on the Internet. The main idea behind filling out these fields for your content’s title, description, and keywords or tags is to make certain each field contains your main keyword phrase.
- Rename your content files to something meaningful
Are you about to upload an image, document, presentation, video, or other file to your website, Facebook, iTunes, SlideShare, or any other network that you want people to be able to find in search? Are you uploading files named infographic.png or ebook.pdf?
If so, then your files are not optimized for search because no one searches for just inforgraphics or e-book without specific keywords relating to what the inforgraphics or e-book is about.
Before you upload any file you want to eventually be found in search engines, change the file name to something meaningful. Take your main keyword phrase and include it in the file name. Change infographic.png to top-startup-marketing-strateiges-2016-infographic.png and ebook.pdf to 50-essential-startup-marketing-strategies.pdf.
Now, you have keyword optimized file names that will mean something to search engines.
- Choose keyword optimized categories and topics
Category and topic pages optimized for broad keywords tend to rank well in search engines. Take the keyword marketing, for example. Often Wikipedia trumps the SERP, but here we see Entrepreneur’s topic page with the latest articles about marketing ranks highly.
Mashable and Business Insider get good search results for the keyword advertising for their ca
- Promote your content with keyword optimization in mind
Optimizing your content for keywords doesn’t stop after the content is submitted and published. It should continue throughout the promotion of your content as well. In particular, you will want to take note of the following points to ensure that your content is visible in more results when people search for your main or related keyword phrases, such as this Facebook search for startup marketing strategies.
- Include your main keyword phrase (and a few related ones if possible) in social shares of your content. If you optimized your content with the main keyword phrase in the title and description, the link preview should be set. This means you just need to add your keyword phrases as early as possible your custom description of the content before you share on social networks. This especially applies to Facebook, Google+, and LinkedIn.
- Find people who rank on social networks for your main or related keyword phrases. Contact them to see if you can get them to share your content with their audience, assuming you are not a competitor of theirs.
As you can see, these five hacks to optimize every piece of content for Search engine optimization are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.