The Google Ads recommendations started a few years back by offering recommendations to the advertisers to increase their campaign’s performance and reach. Since Google charges a significant amount for their ads, a question always comes to our mind that whether we can trust the Google Ads recommendations or not. These days we can barely go a minute on the internet without seeing a Google recommendation put in front of our screen. The overview of the Google recommendations appears in a designated tab and acts as an effective platform to boost your account and campaigns.
Such recommendations get fed into a user’s optimization score given by Google that indicates how well your Google Ads account performed in the past and is set to perform in the near future. Every recommendation given by Google is directly linked to the optimization score and can impact the score as per the performance of your ads. The recommendation includes suggested feedback and updates, such as bid more with the automated bid strategy, adding more keywords, etc.
The Google ads recommendations can introduce us to effective and most relevant features to help us get the most out of our budget by improving our bidding skills, keywords of the contents, ads, etc., and will work most efficiently to overall increase the reach of our campaigns. The optimization score is a very crucial part since it measures how well your account is performing in the eyes of Google. Increasing the optimization score means your campaigns are performing better from the past since the recommendations directly correlate to the optimization score. Google provides us with this score in the form of an exact percentage and this percentage will increase if you follow each recommendation given in your account by Google.
Automation is trending for the past few decades and google has been continuously working on its automation to make the most out of it. Google’s ad recommendations call for wide keywords, more google control, and higher budgets. If you are limited on budget or volume, you can throw in some broad match terms to make them perform as per your requirement. If you have a doubt regarding the automated strategy of Google, first try it out to understand it better. Once you understand the strategy, you can rock with any budget type and get the most out of your campaigns.
However, there will sometimes come an issue that Google suggests a few things without understanding your needs. They can suggest you things such as your client budget, long-term budget, or any other relevant information without having an insight into your needs. The solution to that is you must see such recommendations as an inspiration for your own analysis and then go for the recommendations that you think are best for your specific campaign since all campaigns are not the same after all.
There are several types of recommendations given by Google that can impact your account and campaign’s performance. Depending on the account and types of campaigns being run by your account, you might see several types of recommendations. So here are a few of the most common Google ads recommendations types that you might come through while running a campaign:
• Budget Recommendations:
When you see a raised budget recommendation, it means Google is suggesting you increase your daily budget cap to ensure that the ads are visible throughout the day. But that doesn’t necessarily mean you should go on and increase the budget. Increasing the budget can put you in more competitive auctions that might end up your campaign in a limiting zone. If you think you have a strong campaign and are confident about its performance, then only increase the budget. Always make sure to send your money to the right places and not just to overspend on budget eating keywords.
• Keyword Recommendations:
Whenever Google gives you keyword recommendations, the first thing to do is research the suggested keywords. The keyword suggestions can be anything ranging from extremely relevant keywords to unrelated keywords. You must know which keyword is relevant to your specific ad and which is not so that you don’t end up overspending money without getting the desired results from that campaign. Dig a little deeper and see if the recommended keywords will increase the performance and reach of your campaign and then only go forwards with such recommendations.
• Bidding Recommendations:
When looking for a new strategy for bidding, you must consider every goal for your campaign. You should first make necessary adjustments for the bid strategy based on the experimental campaigns to get an idea of how it will perform. Then only you should roll out the recommendations of switching up the bidding strategy. Always be assured to plan in advance and ask your clients about their specific goals for the campaigns so that you can turn out the best performance from the bidding recommendations. A new strategy can become a hit only if you do it the right way since it is not easy to undo such recommendations once it is rolled out. So, make sure to plan it during the learning phase to make the most out of your campaigns.
Such recommendations can surely make your campaign get the desired results and increase your optimization score that is given by Google. You must consider all the recommendations to make your company the best search engine marketing company in India. You should not just roll out such recommendations just because they are suggested by Google, but do some research and then decide for yourselves whether the specific recommendation is necessary or not. Moreover, you can hire PPC consultants to make your company one of the best pay-per-click marketing companies in India. PPC services in India are significantly gaining popularity among digital marketing companies and you must use them to get the most out of them for your ads.
Always make sure to review all the recommendations given by google for your campaigns and NEVER hit that “APPLY ALL” button because without reviewing such recommendations, you will never be sure of whether they’ll work for your specific recommendation or not.