Today, SEO (Search Engine Optimization) is one of the most significant approaches for driving organic traffic to your website. What SEO does is making your website more noticeable and crawlable for search engines like Google, Yahoo, and Bing, which helps to drive organic traffic to your website and in some cases even turn your leads into your loyal clients. If done right, SEO is a definitive weapon for you to reach the first page of SERPs (Search engines first page results) organically. Industry gurus suggest that Google now processes over 50,000 search queries every second on average, which calculates to over 4 billion searches per day and 1.5 trillion searches per year globally. Just imagine how beneficial it can be if people can find your website on the first page of SERPs while making searches with relevant keywords to your industry or line of business.
Nowadays, before buying anything people, as well as businesses, do a search on the world wide web by typing keywords and getting the list of relevant websites in return. This is one of the most significant parts of the buyer’s journey. Most of these people will not check the second page and usually type new relevant keywords if they haven’t found what they were searching for. This is why for most of these people your website won’t be reachable if it is on the second, third or the other pages of the SERPs. In case your competitors rank in the search engine results is better than yours, you will lose most of your potential customers.
Search engine optimization is a technique by which websites can have a chance to rank high on SERP’s. There are various ways it can be done, but competitor analysis, keyword research, content and link building play important roles. Without SEO a website has no meaning, it is as good as non-existent.
On-site SEO Explained
SEO is comprised of two important and co-depended parts: On-site and Off-site SEO. On-site SEO improves your website structure, user experience and makes it more crawlable and visible for the search engines. Each landing page of your website has to be optimized for the specific keywords. They say content is the king, indeed, the content of your website has to be high quality, understandable for humans, not stuffed with keywords and shareable. These are some basics of on-page SEO that makes your website rank better in SERPs. When you have gone all the above-mentioned things right, it’s time to speed up the website. Frankly, no one wants to browse through a slow website. Thus, optimizing your website for speed is very important.
Content is still king
The most unique, understandable and relevant content will enable your website to earn a higher rank on SERP’s. Also, it is important to have content that will be shareable on social media. The content of your website can vary from written texts to videos, infographics and etc. Also, your website has to be updated as often as it is possible with relevant and high-quality content in order to earn visibility.
Webmasters make sure that all pages of your website have proper URLs with the title of the page and keywords. Also, it is important to have an SEO-friendly URL structure on your website. Make sure that this structure is maintained throughout the website.
Importance of Title Tags and Meta Descriptions
When links to your website show up in the search engine results they contain title tag and meta description of the relevant page of your website that contains brief information about your website. Title tag and meta descriptions do not influence your website rankings directly but they influence people’s choice on what link to click. So, make it interesting and try to generate curiosity through careful use of words.
It is obvious that every website has images. Every image, in its turn, has to have an alt text which are keywords relevant to the text and images on the page. More often than not, businesses ignore this important ranking factor completely. It is imperative to provide an image that happens to b on your website with this tag. Also, make sure the images are optimized for size. Smaller the file size, faster it will load.
Off-Site SEO Explained
Off-site or off-page SEO is a tactic that is applied outside of your website to impact your rankings within search engine results pages (SERPs). To understand it better, all kind of content published on various websites with the link back to your website or even without can refer to off-site SEO. In recent past on-site SEO is becoming more important but content outside of your website still has a role to play for your website’s rank on SERP’s. If your website has links from high-quality trustworthy domains like Medium, Reddit, Mashable, Evernote, etc. , which are relevant to your website’s niche, it will be a sign to the search engines like Google that your website can be ranked higher which means a higher position in SERPs.
Make sure you choose only high-quality domains with high Domain Authority and Page rank to post valuable content. The links you create will drive relevant traffic to your website and more importantly affect your rankings positively.
There is a chance amidst all these dynamic changes and updates you might not be able to perform these SEO tasks the way it should be. Thus, it is recommended to seek help from the best SEO company in India.