Can a Business Survive without Being ISO Compliant in the Coming Decade?

International Organization for Standardization (ISO) is an independent and non-governmental organization that defines the international quality standards. As per the ISO principles, every organization must adhere to the prescribed guidelines for quality deliverables and obtain the certification. Though organizations, especially mid-size and small businesses often look skeptical about going for ISO certifications, many companies have…

Audience-Optimization-Facebook-marketing

What Facebook’s new Audience Optimization means for businesses and Facebook marketing?

How does it influence your brand’s Facebook marketing? The much-awaited Audience Optimization from Facebook is here which an organic targeting tool which helps businesses and marketers reach their audiences and grasps the interests of people engaging on their posts. It will also help in Facebook marketing and reach the right audience. It will actually reach…