Digital Marketing in a nutshell for beginners

All marketing initiatives that involve an electronic device or the internet are referred to as digital marketing. To engage with present and potential customers, businesses use digital channels such as search engines, social media, email, and other websites.

Traditional marketing may take the form of print ads, phone calls, or physical marketing, but digital marketing can take place electronically and online. This implies that firms have a plethora of options for marketing, including email, video, social media, and website-based marketing.

The main streams of digital marketing are:

  • Websites/blogs/portals
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing
  • Online reputation management (ORM)

Benefits of Digital Marketing:

  • Global reach
  • Lower cost
  • Trackable, measurable results, feedback
  • Personalization
  • Openness
  • Plethora of platforms
  • You can start with a bare minimum cost

Disadvantages Of Digital Marketing:

  • Skills and training
  • Time consuming
  • High competition
  • Personalization
  • Complaints and feedback 
  • Security and privacy issues 

If you want to learn more or want to market your business you can consult us. We are one of the leading Digital Marketing Agency and are catering clients from different industries and countries.

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