Digital marketing a phenomenon in the present era. Every Businessperson wants to invest their time and money into digital marketing, but why? Why does everyone who owns a business wants to invest online? Is it because of the amount of investment is less or the returns are more? These types of question would definitely arise in your mind when you would think of investing in online business. Now we will explain it to your or moreover break it down for you, why online marketing or business is more fruitful than conventional marketing.
Conventional marketing surely attracts more customers in less time, but it is not everyone’s cup of tea. To get into conventional marketing the amount of moolah you need to spend is much more than digital marketing. Now let us all be frank about the fact that conventional marketing is practically not a good or correct solution, yes there are many plus points about conventional marketing but there are more negatives about conventional marketing. We are not here to bash about conventional marketing but rather here to tell you about the pros of digital marketing.
The best thing about online marketing is that it has an instant feedback system unlike any other type of marketing. If you put something up on social media channel, you would get instant feedback and you would know that if people like it or not. If not you can start with something new the very next moment and if people love it you can continue with it or make improvements in it. Now by “it” we mean a graphical post about your product or service, a survey or your views on any topic. That is the power of social media and you can reach more people with positive feedback.
The more content you generate the far you go, online marketing is all about letting people know about what you do and the only way people will start to recognize you is through Google. If your company were in the first page of Google, then your target audience would definitely know about you, online marketing is letting your target audience know about you and not everyone. The only way to let your target audience know about your company is by curating more and more content, inserting related keywords and coming in the first page of Google.