Gone are the days when people used to create a lot of backlinks and ranked their website higher. Today the scenario has changed. The on-page optimizations have taken precedence. How you use the keyword strategy to your advantage is also one big consideration. Today we will share some free tools that can help you rank on the first page of Google’s SERPs. You can use these tools to analyze and upgrade your website to the extent that it becomes difficult for your competitors to compete with you. If you do not have technical expertise, you can certainly ask a Digital Marketing Agency or a freelancer to help you do SEO for your website.
Tool#1 Google Search Console
This is one of the most underused tools and will show you all the keywords that you’re ranking for that are driving the majority of your traffic. Using the Search Console will help you understand why the organic results are performing well (or poorly) on your website or blog. Search Console also ensures that your content is viewed by Google, helps you track spam issues to keep your site safe from viruses and hackers, can help you upload new content to crawl, and also help you delete old content.
Tool #2 Google PageSpeed insights
This is a quintessential tool for website owners and it can help you ascertain why your website speed is good or poor on both mobile and desktop devices. Not only this but it also provides recommendations on how to enhance the website speed to an optimum level. Over the years many similar tools have cropped up but the functionality this tool provides is unmatched and is very popular among marketers and website developers. But it does not mean a non-technical person cannot use it. You can try to find out the performance of your website easily.
Tool #3. Ubersuggest
Ubersuggest is a free SEO platform dedicated to creating new ideas for keywords. Initially created as a platform that scrapped words from Google Suggest, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since greatly expanded the feature set. This tool allows you to create keyword strategies for your upcoming website or analyze an existing one. Easy to use and the host of features makes it a tool that is a must for every website or blog owner.
Tool #4 All in one SEO plugin for WordPress
If you have just started out with your online business our guess is your website must be built on WordPress. Or if you are thinking of developing a website on WordPress, you will have to have a plugin called All in one SEO. This free tool ensures search engines like Google can see the content on your website and also allows you to select what should not be shown to the search engine. It helps you edit your WordPress SEO data easily without going back and forth between various screens. The All in One SEO menu provides a wide selection of premium SEO features free of charge. Ideal for novices or experienced consumers alike.
Tool #5 Websiteresponsivetest.com
When you will use other free tools like Google Analytics during your SEO probe, you will notice that major traffic you get on your site is coming from mobile devices. Thus it becomes important to make your website as mobile-friendly as possible. This Free Website Responsive Testing Tool helps you make sure that your website is responsive to various screen sizes. If not, you can optimize it to best match your customer’s screen sizes.
Tool #6 Google Trends
Google Trends is a search trend feature that indicates how much a given search word is used in Google’s search engine compared to the overall search volume of the internet over a given time span.
Tool #7. SEOquake
SEOquake is a free browser plugin that gives you the organic search data by clicking a button. SEOquake is currently compatible with Mozilla Firefox, Google Chrome, and Opera and can have guidelines for the listings on the results page of a search engine. You can see the page rank of a website, Alexa Rank, number of backlinks, and other such important data by just clicking on your browser. It is an amazing tool if you want to analyze the various websites and implement something on your website.
Let’s say you are looking at a website and don’t know which technology it has been developed on? What server does it use? What are the online web services that the website uses to stay ahead of the curve? What do you do?
Just analyze the website using the URL on Builtwith. The aim is to help web developers, researchers, and designers monitor which technologies other websites are using, which could help them determine which technologies to introduce themselves.
Bulk Page Speed Test
EXPERTE.com Bulk Web Speed Check helps you to quickly assess the speed of the websites with a massive number of pages. A fast page speed not only makes users happier but has also been a ranking criterion for Google. You can find sluggish subpages on your platform with our tool or you can equate your domain with your competitors’ ones.
Know more at https://www.experte.com/
We hope that you would have benefitted from this information. If you feel overwhelmed and are unable to use any of these tools and need help you can easily reach out to us and get our SEO services. We will be able to help you create a winning strategy for your website.