There are nearly 2.1 billion websites with 550 million active blogs in the world as of 2019? All these websites and blogs are competing with each other to secure high ranks.
Thus, it is highly unlikely that a website will rank on the first page. But you are wrong!
If you know how to conduct a comprehensive SEO campaign, then you might see your website or blog on the first page of SERPS (Search engines results page).
SEO here stands for Search engine optimization, where you strategize & execute activities with a focus to rank on major search engines for the keywords in your niche. This will lead to increased visibility, brand awareness, website traffic, conversions, sales & other end goals.
SEO essentially revolves around 2 techniques or factors or activities.
They are On-page & Off-page SEO
- On-page SEO techniques– All the activities that are undertaken within the website & directly affects with changes on the website to make these search engines friendly. This includes:
- Meta tags
- URL Structure
- Keyword Density
- Image SEO
- Internal linking
- Site speed
- Off-page SEO techniques –All the activities that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search engines. This include:
- Social Networking Sites
- Blog Marketing
- Forum Marketing
- Link Baiting
- Article Submission
- Answer Questions
10 Effective Off-page SEO techniques
We have shortlisted top 10 Off-page SEO techniques that work. Most of these Off-page SEO techniques should be undertaken for a long time to reap results but do keep in mind the updates and changes to these activities.
List of Off-page SEO techniques:
- Guest Blogging
- Social Media
- Question & Answers
- Forums & Blogs Commenting
- Content Marketing
- Influencer Marketing
- Link Baiting
- Press Release
Now let’s discuss all the above-mentioned activities in detail:
Blogging is good for SEO because it helps with a number of things that are important ranking factors for any website. When you have a blog that’s well-run with updated blog posts that are high quality and on topics relevant to your audience, it can make an enormous difference to how your overall website performs in the search engines like Google and Bing.
Benefits of Blogging for SEO
- Blogging keeps your website updated
- A blog keeps helps increase the time spent on your website
- Blogging helps you target new keywords
- A blog gives more internal links
- A quality blog attracts more inbound links
- A blog helps you connect with your audience
Guest blogging aka guest posting — is the exercise of contributing a blog post to another person’s blog in order to build relationships, exposure, authority, and links.
Benefits of Guest Blogging for SEO
- Creates a golden backlink
- Increases traffic to the websites
Off-page SEO is focused on bringing relevant traffic to your website and to giving a chance to the website to convert. Social media aids your SEO campaign and help you create a buzz around your brand.
Question & Answers:
Question & Answers portals are essentially user communities to ask questions & get answers. Anyone can use such platforms to clear their doubts, hitches & also get bits of advice from experienced professionals. You can use this activity to boost your SEO, as these platforms are a form of getting relevant traffic back to your website.
Question & Answers sites
You can explore any of these platforms and according to your interests post questions or answer them to win more traffic to your business site.
Forums & Blogs Commenting
What is a forum?
A forum essentially is an online conversation portal where users from similar interests or forte contribute and grow mutually. These thresholds are used by users to ask questions & get answers, to share their personal view or experience, to discuss topics, & resolve issues.
How does it help in SEO?
These portals can be used to ask questions related to your niche, product or services and get clear understandings on these. You can also answer questions related to your niche, product or service & if you are successful in serving them you can turn them into a follower & later into a customer.
What is Blog commenting?
Blog commenting is an activity of sharing your view, knowledge, problem or standpoint on a blog post or article to a blogger.
How does it help in SEO?
Most of the blog posts allow links to be embedded to your business sites. Any customer that is looking for a particular service, he or she may stumble upon your viewpoint and get curious to click the link and inspect further. This will help you gain customers on your website and eventually convert some of them.
What is Content Marketing?
Content Marketing is the marketing technique of creating and dispensing valuable, applicable and reliable information to attract and target a defined audience with the objective of gaining profitable customer action.
What all comes under Content Marketing?
There are a lot of activities that can be used to target relevant traffic through Content Marketing, we have listed down top 10 for you:
- White papers
- Case studies
- Everyday 1.9+ Billion images & thousands of hours of videos are uploaded.
- People form a first impression in a mere 50 milliseconds.
- An estimated 79 percent of internet traffic will be video content by 2018.
What is Influencer marketing?
This activity helps you market your product, service or message to a larger & loyal group of audience with the help of an influencer (Who has a lot of followers). The benefits of using such an approach are
- Spread – You will be able to reach a huge active & engaging audience.
- Trustworthiness – You can easily make them trust you and your product or service.
- Conversions– You can easily convince them to act and advocate.
How does it work?
Primarily, you need to find the influencers in your niche or industry who are being followed by an active group of followers. Then you need to impress them or pay them to endorse your product, service or message to their followers.
- 72% of Millennials make their purchase decision based on the recommendations of an influencer.
- Facebook and Instagram are the most influential social channel
- 19% of the consumer’s purchase decision is influenced by YouTube video.
What is Link baiting?
Link baiting implicates shaping a timeless content or useful linkable resources that other websites want to reference/link to, without you having to approach them for it. This will help you to increase your inbound links & rank better on the search results for the targeted keywords.
Generating such shareable content will help you to increase brand awareness, expose yourself to a niche audience, build authority, prove expertise and even grow your business.
Types of Link Baiting content:
- Timeless Content
- Case studies, Whitepapers & Ebooks
- Reviews, How-to’s & Tutorials.
- Compelling & Emotion provoking or evoking videos.
- Freebies, Events & Quizzes.
- Stats, Facts & Figures.
What is a Podcast?
The word “Podcast” was created in 2004. It is the combination of ‘iPod’ and ‘broadcast’. It’s typically a radio on the Internet where the host chronicles his audio clip on a specific topic or a discussion with a guest speaker and uploads it to platforms that stream podcasts.
How does it help?
Podcast has its own base of active users who engage with it on daily basis and a research showed that nearly 85 per cent of podcast consumers listen to all or most of a podcast.
*Note – This platform is not used to a full potential & not many Influencers are using it. So, if you direct your energies on this platform you can connect faster with your audience & even grow as an influencer on Podcast.
What is Reddit?
The name Reddit is a contraction of “I read it”. It’s an unrestricted community platform and a combination of social media, news sites and message boards where content is socially curated and promoted by site members through voting. The quality of these contents is basically determined by the upvotes & downvotes. The users on Reddit are known as Redditors.
Here users can post queries, questions, videos, pictures, articles, ideas & links that sparks interest. If you get enough upvotes for your content & end up on the front page of the curation, then you will end up receiving a shit ton of traffic & even help you grow business.
How does it help?
Not much people use Reddit for their Digital marketing strategy but they are missing out on a huge set of audience. Most Reddit users are within 20-40yr olds who use the site as a means to consume daily news and interesting articles. Some of them use it just like a social network, so you have a huge community of untapped audience.
What is Press Release in?
It denotes to a form of communication that reports about an event, product or other happenings related to an industry, company, business or an organization covered by the media, newspaper or popular blogs. Here’s a guide on Press Release
How does it help in SEO?
As Google weighs news above any other content on the internet a Press release helps you in deriving both direct and indirect value to your site. If your press release is unique & valuable then a newspaper, media outlet, or other blogs are more likely to pick it up and garner you a high-value backlink that will help you get noticed on Google. But, it mainly concentrates on generating long-term indirect value through brand visibility, recognition, and a few other direct values through citation, mention, referral traffic and more.
Throughout our experience, while handling different clients we have come across dynamic changes in SEO off-page techniques. Our understanding of the subject allows us to share expert views on tectonic shifts in SEO. We pretty much know that if you do not acclimatize according to these changes in preferences, more likely your SEO campaign will be less beneficial. If you are looking for the Best SEO company in India to help you with your SEO campaign, we can surely help you out.