Month: April 2019

A properly executed Search Engine Marketing campaign can give your business the boost it’s been waiting for. Getting started in Search Engine Marketing will be tricky at first till you get used to it, and once you do, you’ll be shocked to know what you can accomplish even with a small budget.

Those who are new to this world should keep the following points in mind before planning their search engine marketing campaigns.

The Selection Of Keywords

Choosing the right keywords is critical to competitiveness with big brands. It is important to focus on the keywords that generate quality leads and sales conversions.

The use of long-tail keywords can help you be more targeted and cheaper. Also, long-tail keywords will help reduce competition since fewer visitors are coming from long-tail keywords.

Focus On Customers

Keeping your focus on your customers is also a key component. Forgetting your customers may lead to a website that ranks highly in search engines but doesn’t attract the desired customers. So always prioritize customer perceptions before rankings in search engine results.

A good advertisement should always be designed from the customer’s perspective since the customers are ultimately the ones who are going to click on your ads and fill out a form or add products to the cart, not the bots.

Localization And Demographics

Analyze your website analytics closely, paying attention to your region, languages, behavior, and other specifics, and apply them to your search engine marketing strategy.

A landing page is crucial to the success of your PPC campaign and PPC services India. Using this data in your ads as early as possible will reduce the cost associated with post-launch optimization.

Building landing pages tailored to your customers in specific locations is crucial. For example, payment options on eCommerce websites vary from country to country, so the product’s price will be shown in the targeted audience’s currency on the landing page.

ROI-Driven Search Marketing

A pay-per-click ad is a way to drive ROI-driven marketing instead of traditional advertising methods where you “pay for exposure” with PPC or to hire PPC consultants, and you only pay for results.

Search for the most relevant keywords if you want your paid campaign to have the best ROI. Don’t select keywords based on popularity alone. It sometimes might not match your product or service.

Schema Markups and Ad Extensions

Adding additional information to your ads via ad extensions is a great way to make your ads stand out. If you’re planning on running an ad for a limited timeframe, including as much helpful information about your business as possible could be the difference between success and failure.

When you provide as much information as you can, users have better options to see something they’re interested in, which gives you a better chance of receiving clicks and ultimately making a sale.

Conclusion:

PPC campaigns can be pretty expensive for your business. However, the tips above will help you maximize your budget while remaining competitive.

If you are interested in more ways to get the biggest bang for your buck, check out some of the best search engine marketing company in India like digital24.

An interesting rumor has been doing the rounds on the Internet lately – “The best place to hide a corpse is page 2 of Google search engine results”. A joke, but businesses who want to stand out should consider it seriously!

Ranking on the second, third, or fourth page wouldn’t matter when 75% of Internet users will never browse past the first page of search results. So you would not receive the clicks and traffic for the time and money.

There are numerous ways to optimize your site to rank higher on search engine results pages, which will increase your traffic and conversions—justifying the investment of time and resources!

In this post, we will discuss the different strategies/tactics for doing SEO in a good way with the best SEO Company in India:

1. Voice Search Optimization – Long-Form Content-

The number of teens and adults who use voice search every day is already 55% and 40%, respectively, and by 2021, 50% of all searches will be voice-based.

Voice-activated search is becoming increasingly popular with voice recognition apps on mobile devices and home speakers. As a result, it’s easier and faster to find what you’re looking for, whether you’re in your living room or traveling.

Search queries based on text are usually two to three words long, while voice searches can be more than ten words long. Additionally, voice search queries are generally questions rather than instructions, such as “how do you make chocolate cake?” instead of “chocolate cake recipe.” Therefore, your content should contain questions that you answer as headers.

• Put Video Content On Your Website-

Over 80% of marketers report increasing dwell times on their websites since video took off. As video continues to rise in popularity, it’s no longer just an option – it’s necessary to provide users with content they want and keep search engines happy. As a result, websites with videos are much more likely to favor Google.

If you regularly publish videos, your website will likely rank higher than those that do not. In addition, having a solid video presence across multiple channels, including YouTube, will improve your website’s SEO ranking and traffic.

• Page Speed Optimization-

According to Google’s most recent research, the chance of a bounce increases by 32% from one second to three seconds and by 90% from one second to five seconds.

It is important to note that search engines factor in page-loading speed into their website ranking algorithm. Also, slow loading affects your users’ dwell time, increases bounce rates, and decreases the number of pages browsed – all of which hurt your ranking!

The main way to improve page loading speed is to enable browser caching, make sure the code is clean and streamlined, optimize images and CSS, reduce the number of plug-ins on the site, place scripts below the fold, and minimize redirects.

• Ensure Crawlable, Accessible URLs-

Google and users will look at your URLs first when talking about your website. Developing a great site with amazing content and graphics does not guarantee traffic or search visibility. It needs to be easily accessible both for users and Google.

Ideally, a search engine-friendly URL should be easy to read, static, keyword-rich, consistent across your site, with the fewest number of redirects as possible, and contain XML sitemaps that include all of the URLs that you want to rank.

• Ensure Your Site Is Mobile-Friendly-

Slow-loading mobile sites will be penalized when Google changes its algorithm in July. Google estimates that mobile traffic will account for 52.2 percent of all web traffic this year, increasing last year’s 50.3 percent. As a result, the company has changed its algorithm to accommodate this rising trend.

When ensuring a mobile-friendly experience, consider font and button sizes, create a consistent viewing experience across devices, use responsive design, use high definition images that look good on mobile screens that are high definition.

Conclusion

You can improve your ranking on search engines with the tips shared above or by engaging with an experienced SEO company in India: Digital 24.

As Google’s search algorithm changes, we monitor updates and partner with you to understand your business, audit your website, and suggest optimization techniques relevant to your business, keyword research and relevance, link popularity, among others.

Moreover, we use the best SEO packages India so that everyone can afford them. With the right mix of strategies, you can achieve better visibility in search and, therefore, better conversions!