Month: April 2019

Search Engine Optimization or SEO is an excellent art of increasing traffic on a website by making it rank higher in organic search engine results. If you do a better SEO than your peers, the results can be quite helpful, making your website rank higher in search engine rankings. So, having a quality website that is capable of maintaining your revenue and growth goals is a must in order for your website to perform better and gain more traffic.

Almost all the search engines want the end-user to get the best possible results. They seek the most expert, highest quality, and most relevant web pages that will satisfy the need of the user who is searching on the website and expecting the best results. To make this happen, most of the search engines consider numerous factors to determine a webpage’s relevance to search a request. Just like humans, no webpage can be perfect even with the best search engine optimization in the world. Even if the webpage has an excellent SEO with the best ranking factors in all the 400+ rankings, it is still not possible for it to be perfect since it has a little different approach than most digital marketing tools.

SEO is a combination of all the efforts of digital marketing working in harmony to increase a website’s value to the end-user and significantly increase the visibility in all the search engines.

Making a website that is user-friendly should be the primary objective while creating a website. But it is also equally important that the website should achieve higher rankings for that site to gain more traffic, else the user experience will be of no use if there’s no traffic on the website. Gaining the traffic and increasing the ranking requires an integrated effort of SEO, keywords, content, links, speed, etc. However, on-page optimization is also an alternative way to optimize a website. In this process, signals are sent to the search engines to influence the local ranking of the website. The on-page SEO can basically help you to achieve a higher rank in the organic search results.

Here are some SEO Optimization tips that will help you in getting the best SEO results for your website in 2022:

• The Header Tags Should Be Optimized:

The header tags play a major role in the SEO of a webpage. By making an excellent header tag, you can significantly gain traffic to your website since the header tags give a basic idea of the overall structure of the page. Always make sure not to overdo the keywords in the header tags, since this practice may confuse the end-user. Always keep it relevant and crisp so that your services are highlighted in the header tags, making it more attractive and effective for the SEO.

• Improve The Quality Of Content On Your Webpage:

The content plays a key role in increasing the website’s traffic. If the content is not good or irrelevant, it can significantly decrease your SEO ranking. Since the website content is a great opportunity to showcase your talent and services to the customers, it is very important that you must spruce the quality of the content of your website. In the content, always make it clear as to why they would need your service, why they should be trusting you, what makes you an expert, etc. The more realistic and truthful your content is, the more improved is your SEO ranking is. These days, people want to read content that they can relate to, so you must work on your content to get the best SEO results for your website.

• Schema For Businesses:

The Schema can help the search engines understand your website more so that they can give rankings based on the schema markup. Some types of schema include information such as business type, addresses, contact details, social media addresses, geographical area of service, departments, reviews, etc., that are sometimes not available on the website content. The schema will basically give an idea to the end-user about your business without having to add all such details and cramming up the website content, making it look messier. Also, the schema will give you control over the information you are putting on your website instead of relying on the search engines to automatically figure out various resources that are available on the internet. So why rely on the information that is available on the internet about your website when you can add a schema and write a markup that exactly defines your business and its details?

• NAP Of The Website Should Be Well Defined:

The NAP stands for Name, Address, and Phone Number. Always make sure to add all such details to your website. This SEO strategy is very crucial and all such information should be precise and consistent all over the internet. Such details should be prominently displayed on the content of your website and the best place to place NAP is on the footer of the website, as the footer appears on every page of the website. Moreover, you can link it to Google maps to further increase its viability.

So, you can follow the above-mentioned pointers to get the best SEO results for your website. You can also go to many digital marketing companies where you can choose from the best SEO packages in India to increase your website’s appearance and traffic. You can choose to go with Digital24 which is one of the best SEO company in India. At Digital24, they believe in giving their customers the best SEO experience for their website so that their business can grow at a much faster pace. When making optimizations successful, Digital24 takes a different approach than the rest of their peers so that you can see a boost in your google profile metrics. Be it requests for driving direction or the links to your website, they make everything more viable so that it can increase your website’s visibility over the web, which will naturally result in increased traffic. They also provide their customers with the best SEO packages in India so that they can cater to all the customers with different budgets. So, always make sure to give your website the best SEO in India in order for it to gain more popularity and traffic.

The Google Ads recommendations started a few years back by offering recommendations to the advertisers to increase their campaign’s performance and reach. Since Google charges a significant amount for their ads, a question always comes to our mind that whether we can trust the Google Ads recommendations or not. These days we can barely go a minute on the internet without seeing a Google recommendation put in front of our screen. The overview of the Google recommendations appears in a designated tab and acts as an effective platform to boost your account and campaigns.

Such recommendations get fed into a user’s optimization score given by Google that indicates how well your Google Ads account performed in the past and is set to perform in the near future. Every recommendation given by Google is directly linked to the optimization score and can impact the score as per the performance of your ads. The recommendation includes suggested feedback and updates, such as bid more with the automated bid strategy, adding more keywords, etc.

The Google ads recommendations can introduce us to effective and most relevant features to help us get the most out of our budget by improving our bidding skills, keywords of the contents, ads, etc., and will work most efficiently to overall increase the reach of our campaigns. The optimization score is a very crucial part since it measures how well your account is performing in the eyes of Google. Increasing the optimization score means your campaigns are performing better from the past since the recommendations directly correlate to the optimization score. Google provides us with this score in the form of an exact percentage and this percentage will increase if you follow each recommendation given in your account by Google.

Automation is trending for the past few decades and google has been continuously working on its automation to make the most out of it. Google’s ad recommendations call for wide keywords, more google control, and higher budgets. If you are limited on budget or volume, you can throw in some broad match terms to make them perform as per your requirement. If you have a doubt regarding the automated strategy of Google, first try it out to understand it better. Once you understand the strategy, you can rock with any budget type and get the most out of your campaigns.

However, there will sometimes come an issue that Google suggests a few things without understanding your needs. They can suggest you things such as your client budget, long-term budget, or any other relevant information without having an insight into your needs. The solution to that is you must see such recommendations as an inspiration for your own analysis and then go for the recommendations that you think are best for your specific campaign since all campaigns are not the same after all.

There are several types of recommendations given by Google that can impact your account and campaign’s performance. Depending on the account and types of campaigns being run by your account, you might see several types of recommendations. So here are a few of the most common Google ads recommendations types that you might come through while running a campaign:

• Budget Recommendations:

When you see a raised budget recommendation, it means Google is suggesting you increase your daily budget cap to ensure that the ads are visible throughout the day. But that doesn’t necessarily mean you should go on and increase the budget. Increasing the budget can put you in more competitive auctions that might end up your campaign in a limiting zone. If you think you have a strong campaign and are confident about its performance, then only increase the budget. Always make sure to send your money to the right places and not just to overspend on budget eating keywords.

• Keyword Recommendations:

Whenever Google gives you keyword recommendations, the first thing to do is research the suggested keywords. The keyword suggestions can be anything ranging from extremely relevant keywords to unrelated keywords. You must know which keyword is relevant to your specific ad and which is not so that you don’t end up overspending money without getting the desired results from that campaign. Dig a little deeper and see if the recommended keywords will increase the performance and reach of your campaign and then only go forwards with such recommendations.

• Bidding Recommendations:

When looking for a new strategy for bidding, you must consider every goal for your campaign. You should first make necessary adjustments for the bid strategy based on the experimental campaigns to get an idea of how it will perform. Then only you should roll out the recommendations of switching up the bidding strategy. Always be assured to plan in advance and ask your clients about their specific goals for the campaigns so that you can turn out the best performance from the bidding recommendations. A new strategy can become a hit only if you do it the right way since it is not easy to undo such recommendations once it is rolled out. So, make sure to plan it during the learning phase to make the most out of your campaigns.

Such recommendations can surely make your campaign get the desired results and increase your optimization score that is given by Google. You must consider all the recommendations to make your company the best search engine marketing company in India. You should not just roll out such recommendations just because they are suggested by Google, but do some research and then decide for yourselves whether the specific recommendation is necessary or not. Moreover, you can hire PPC consultants to make your company one of the best pay-per-click marketing companies in India. PPC services in India are significantly gaining popularity among digital marketing companies and you must use them to get the most out of them for your ads.

Always make sure to review all the recommendations given by google for your campaigns and NEVER hit that “APPLY ALL” button because without reviewing such recommendations, you will never be sure of whether they’ll work for your specific recommendation or not.